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HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focu...
Purpose
Drive value creation of assigned brand by developing and implementing cut through communication assets, touch point strategies and activations to excite consumers and customers.
Implement, for the assigned brand, the short to medium term brand strategies and integrated Marketing plan in line with company, regional and global Marketing strategies. Realize the operating targets and marketing objectives by optimizing innovation, brand activation, pricing, sponsorships, brand communications and people development. Responsible for market share and profitability (Gross Profit Net) of assigned brands in line with portfolio strategy.
Key Responsibilities
Strategy
Planning
Execution
Monitoring / reporting
Experience
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