Digital Marketing Manager at Parvana

What you will be doing:

• Oversee the implementation of a CRM platform, ensuring accurate segmentation, data management, and insightful analysis of customer interactions.
• Develop and implement dynamic CRM strategies to nurture contacts, guiding them through the sales funnel and converting them into loyal customers and referrals.
• Monitor and analyse customer behaviour to uncover trends and engagement opportunities.
• Gain a deep understanding of customer personas, visitor journeys, funnels, CTAs, intent, and segmentation.
• Provide regular feedback to the Head of Revenue, sharing insights on the performance of database marketing and newsletters.
• Engage in social media management, website content management, email marketing, and paid media to drive business growth.

What you need:

• A relevant tertiary qualification would be beneficial.
• Previous experience working in a digital content or marketing agency environment is advantageous.
• Experience working with Canva, Asana, Google Docs, Dropbox, WordPress / Webflow
• Experience with Adobe Software would be beneficial.
• Experience with HubSpot (or similar CRM) would be beneficial.