Digital Analytics and Insights Manager at Telesure Investment Holdings (TIH)

Job Purpose

• Useg data to extract quantifiable insights from past trends and current conditions that increases profitability and improve efficiency. Primarily responsible for building, iterating and leading the team to compile and analyse all the digital metrics within the digital ecosystem (own sites, social, mobile, media, competitors, landscape and industry trends etc.). Contribute heavily to the growth of the business’s digital marketing initiatives and will work closely with the BI, Data Science and Marketing Reporting team to develop a marketing data strategy that supports the on-boarding of MarTech, and reporting on the progress. Act as champion for the use of data in making key business decisions and is in charge of driving the day-to-day analytical approaches and explore solutions to particular problems.

Responsibilities

Insights and Reporting

• Contribute to the design and creation of reporting strategies and templates. Lead execution of complex reports, identifying and interpreting complex patterns and trends, and translating those insights into actionable recommendations. Create and manage scalable reporting and dashboards that monitor marketing key performance indicators (KPIs), highlight areas of improvement, and influence strategy Alongside key stakeholders, help define key metrics for management reports. Develop a data, insights and analytics roadmap, which supports improvements to existing tools, processes, and journey towards full attribution. Grow the volume of customers that can be identified and profiled within digital channels and assist to share this data across channels for Omni-channel success.

Data and Analytics Strategy

• Make recommendations to improve data and analytics systems and platforms, contributing to the continuous improvement and refinement of data and analytics strategy. Lead projects related to digital marketing, driving insights and analysis of channel strategy and performance and effectively communicate findings at all levels (within the team, to cross-functional partners, to leadership / executives).

Stakeholder Engagement

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions. Work closely with senior data analysts (MI) in establishing reporting goals and data visualisation strategies. Work with Analytics Manager to define the reporting needs of the business and guarantee the high data-quality and reliability of metrics. Build strong relationships with marketers and cross-functional partners to provide strategic advice on channel expansion, optimisation, and business growth. Gain insights from analysing the data and have a point of view on best practice and communicate them both to the marketing team and senior management.

Digital Marketing Strategy and Roadmap

• Contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives. Inform the digital marketing strategy by using a data-driven approach, collating business insights from analytics and other data sources, and addressing unanswered business issues in a proactive manner. Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance.

Data Exploration & Analysis

• Conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools. Provide insights and analytics (internal and external) to enable digital optimisation techniques to be executed. Landing page user journeys, UX (informed by data) and AB testing (to understand user intent and conversion paths to driving growth).

Continuous Improvement

• Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered. Solve challenging business problems creatively, efficiently, and independently, especially when faced with time and operational constraints or ambiguity. Use insights gained to help drive innovative capabilities that can be implemented and scaled to the wider TIH business. MarTech: play a critical role in on boarding new technology partners and implementing solid processes.

Personal Capability Building

• Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching; gain or maintain external professional accreditation where relevant to improve performance and fulfill personal potential. Maintain an in-depth understanding of technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Organisational Capability Building

• Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfil personal potential. Education across levels of management

Leadership and Direction

• Communicate the local action plan; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals.

Performance Management

• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance. Manage and report on team performance; set appropriate performance objectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives. Ensure team training takes place (Omni-channel performance and building out the ecosystem).

Requirements
General Education

• Grade 12/ SAQA Accredited Equivalent (Essential);
• Degree in relevant field (Essential);
• Post graduate degree in relevant field (Advantageous)

General Experience

• 5 or more years' of proven business data analysis, insights and marketing analytics related experience (Essential);
• Experience in leading impactful data related or analytics projects and visually presenting and communicating findings with minimal supervision (Essential);
• Experience in communicating and collaborating with cross-functional teams such as marketing, sales, finance, business analytics, and engineering at various levels such as peers to senior leadership (Essential);
• Experience using and analysing large data sets (Essential);
• Experience using data to develop digital performance marketing strategies (Advantageous); Experience working in more than 1 business functional area (Advantageous)