Demand Generation Specialist (JB4605) at Kontak Recruitment

Minimum Requirements:

• Minimum of 5 - 8 years experience.
• Suitability qualified.
• Previous exposure to the UK/Irish market is highly beneficial.
• Proficient in HubSpot.
• Strong analytical skills to interpret campaign performance data.
• Able to create compelling content that resonates with the target audience.

Duties:

• Develop and execute targeted campaigns to generate interest in the product.
• Produce content to attract clients, including blogs, social media posts, articles etc. to educate potential clients and move them through the funnel.
• Nurture leads using email marketing, retargeting adverts etc. to keep leads engaged and guide them to conversion.
• Use analytics and metrics to monitor and measure lead quality, conversion rates, and cost per acquisition to measure and optimise the effectiveness of campaigns.
• Work closely with sales teams to ensure leads are handed off effectively and feedback from sales is used to refine strategies.