CVM Campaigns Marketing Manager at Discovery Limited

KEY PURPOSE

To create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of brand and communication strategy and solutions. Interfacing with business stakeholders to define and co-ordinate brand orcommunication strategy.
• Collaborating closely with colleagues in Health marketing team, as well as the group’s Digital Marketing Team, to drive campaign delivery and management which includesthe execution of email, SMS and push notification campaigns in support of the defined marketing objectives.

Areas of responsibility may include but not limited to

• Unpack complex business needs and to provide creative solutions considering all stakeholders, which are consistent across all brands/ businesses and communities, and whichmeet best practice principles
• To ensure that solutions are in line with Discovery marketing model
• Build and maintain relationships with key business stakeholders, both at a strategic and operational level

Campaign delivery and management

• Directly manage and contribute to the creation and delivery of high-quality communication campaigns.
• Works within the Health team and Business owners to develop full lifecycle programs that are relevant and appealing to target audiences.
• Ensure each campaign has clear metrics that are aligned to business objectives.
• Define, change and implement campaign processes

Campaign analytics

• Carry out post-campaign analysis to report KPIs and distribute learnings
• Routinely analyse data and troubleshoot to understand issues and identify solutions
• Develops and analyses key marketing metrics to ensure campaigns are meeting goals.
• Analyses email campaigns to make recommendations for enhancing their effectiveness.
• Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message, content, images, offers, mailingfrequency, segments.
• Prepare and disseminate regular summary reporting for senior management
• Stay on top of industry and international best practice and apply learnings internally.

Proactive approach.

• Bringing ideas to business
• Doing feasibility studies and defining new ways of doing things
• Measure impact and drive corrective action
• Ensure effective implementation of plans
• Manage conflict

Reactive approach.

• Responding to business needs

COMPETENCIES

Knowledge

• Different Discovery audiences
• Various media channels, including electronic
• Discovery’s products and business processes
• Key individuals in Discovery and who to go to for what
• Print and production processes (including time lines and costing)

Skill

• Convert technical information to audience appropriate communication
• Influence and persuade people to get things done
• Negotiate
• Present and sell your ideas
• Question processes, strategy and outputs
• Multi-task on multiple projects Leadership skills: Guide, develop and motivate others
• Make decisions
• Solve complex problems
• Build trusted partnerships
• Manage conflict
• Manage trade offs
• Instill confidence in others
• Communicate well in English both in writing and verbally

Campaign management

• Experience in relevant field with tools, email campaign building, and list selection
• Experience on Everlytic or SAP Hybris preferred
• HTML experience would be an advantage
• Ability to troubleshoot coding problems
• Ability to define new audience types
• Good understanding of database concepts and segmentation
• Expertise in Ms Office (Excel, Powerpoint, Word).

Attributes

• Empathetic
• Diplomatic
• People and relationship focused
• Sociable
• Team player
• Seen as a trusted advisor by clients
• Resilient
• Able to work calmly under pressure and provide answers and direction to others
• Flexible and adaptable
• Tenacious and persistent
• Dynamic and energetic
• Driven
• Confident
• Passionate
• Have initiative- being a self-starter
• Naturally inclined to work hard
• Action oriented (doer)
• Solution oriented
• Detail oriented
• Ability to think outside the box

EDUCATION AND EXPERIENCE

Qualifications

• Minimum 3-year undergraduate
• Post graduate qualification in marketing is preferable
• Relevant industry qualification
• Minimum of 5 years’ experience in Marketing or Communication
• Relevant industry experience, experience in Corporate Wellness, Employer or Business to Business healthcare marketing is preferable
• At least 3-5 years of experience in relevant field with tools, email campaign building, and list selection preferred (marketing, campaign management, communications)
• Experience on Everlytic or SAP Hybris preferred
• HTML experience would be an advantage.