Copywriter at Faircape Group

Job Description

• We are currently looking for a Copywriter to join our team within the Southern Suburbs of Cape Town. The successful incumbent will produce persuasive written content, for all of Faircape’s business units, for diverse channels, as well as handle a varied workload of ad hoc duties.
• The Copywriter is a dynamic role requiring excellent time management skills, the ability to think creatively, produce persuasive written content for diverse channels, as well as handle a varied workload of ad hoc duties.
• If you are interested in working in a fast paced environment then this is the opportunity for you.

 Specific duties include, but are not limited to:

• Assist creative ideas and concepts across a variety of mediums for internal and external communication.
• Ensure content is written according to best practice for the medium
• Liaising with marketing and brand managers on a daily basis.
• Work in close collaboration with relevant managers to provide creative content and solutions, meet brand strategic requirements, and articulate in the correct brand voice.
• Ensure written content is error-free (grammar, syntax, punctuation)
• Edit and proof work to ensure high editorial standards are met across all content outputs
• Research and analyse the target market, industry trends and competitor’s activities 
• Use research to establish a strategy for reaching out to the target audience
• Effectively articulate and support strategic and design decisions based on the brief and agreed strategy.
• Liaise with stakeholders regarding design requirements, progress, rationale and creative ideas.
• Develop creative and captivating copy for digital media ads, such as Facebook, Google Ads and Display Ads, Instagram
• Ensure written content adheres to the brands tone and voice

Requirements:

Qualifications:

• Degree In Communications, English, Journalism, Literature marketing or other related fields.

Experience and Knowledge:

• Proven working experience as copywriter and project roll out.
• Demonstrable knowledge of social media management, SEO & SEM, Google Ads.
• Knowledge of best practise for written content development.
• Ability to conceptualise content which differentiates brand from competitors

Skills and Attributes: 

• Excellent writing, communication and presentation skills
• Proven organisational skills and good time management
• Ability to prioritise a varied workload
• Discipline with regards to task completion
• Organised and can manage multiple projects in a fast-paced, deadline-driven environment.
• Results-driven
• Strong sense of urgency and achievement.

Specific Requirements:

• Clear health record
• Clear criminal record
• Clear credit record
• Contactable references