Content Marketing Lead at Sanlam Group

What will you do?

• Lead and inspire our content team to develop and grow our in-house capability.
• Define and develop the content strategy that serves our in-house performance marketing and creative teams, but also the group’s ambitious goals.
• Build process and ways of working that ensures the team can deliver high-quality work timeously, efficiently, and according to brief.
• Coordinate with creative, performance, and other teams to ensure that all project requirements are understood and met.
• Work closely with various teams to solve their content needs like client growth, reuseable and dynamic content (both visual and written content) based on client needs and enabling upsell of Sanlam products across business units.
• Monitor the performance of our content and use data and analytics to continuously optimise our content strategy and drive better results.
• Exercising high degree of autonomy in the delivery of all responsibilities.
• Has a knack for tapping into audience insights to deliver engaging content that aims to change behavior

Qualification

• Bachelor’s degree in Marketing, Communications, or related field
• Experience and Skills
• 8+ years of experience in a marketing, branding, content role, digital start up is a plus
• You have agency experience or have worked in a digital startup.
• You have experience working with internal teams, external agencies and multiple business units.
• Strong foundation in content-driven marketing
• You have led content marketing teams
• Ability to multitask and prioritise effectively in an ever-changing environment
• Proficiency in content management systems (CMS) and analytics tools.
• You have agency experience or have worked in a digital startup.
• You have experience working with internal teams, external agencies and multiple business units.
• You can roll with change as our business grows bigger and better.

What will make you successful in this role?

• Strong foundation in content-driven marketing
• You have led content marketing teams
• Strong organisational and time management skills
• Ability to multitask and prioritise effectively in an ever-changing environment
• You can roll with change as our business grows bigger and better.

Knowledge and Skills

• Strategic leadership and engagement
• Create Communication Strategy/plan (both internal and external)
• Execute Communication Strategy/plan
• Content generation, editing and copywriting
• Assists in budgeting, expense management of communications budget

Personal Attributes

• Communicates effectively - Contributing through others
• Manages complexity - Contributing through others
• Plans and aligns - Contributing through others
• Business insight - Contributing through others