Beverages and Insights Transformational Manager - Isando Plant Snacks at PepsiCo

Responsibilities

Beverages Insights Manager

The successful candidate will also be responsible for the following:

• Executes consumer opportunities for current business & innovations- Leads deep consumer understanding, identifies and evaluates consumer driven opportunities for Category and brand portfolio development in order to define winning strategies and ensures Consumer Insights programs execution. Assesses Brand Architecture relevance and develops specific recommendations on adjustment/ optimization.
• Executes consumer Research & Analysis- Identifies consumer research needs to meet business objectives. Provides consolidated ad-hoc analysis.
• Inputs into Brands performance evaluation/ post evaluation of marketing activities- Leads performance reviews, provides valuable conclusions and recommendations of brand activities to make constant and relevant input to the brand strategy/ marketing plans.
• Executes Insights Capability Building Agenda
• People - Manage, coach and develop a team of direct and indirect reports to deliver strong business results. Inspires and motivates subordinate to achieve business vision.
• Build & manage strong partnerships with best in class research agencies
• Continuously plans to enhance quality, integrity & consistency with agency partners.
• Lift and shift best practice from other Markets/Sector/Region

Qualifications

What will qualify you for the role:

• 10+ years experience
• 3 year tertiary qualification
• Demonstrated experience in research within FMCG or Agency
• Qualitative and quantitative research experience