Job Opportunities at HomeChoice Holdings Limited

Description

• The ideal candidate for this role will be responsible for crafting and executing a comprehensive organic growth strategy that positions our brand as a leader, attracts qualified leads, and ultimately increases sales through organic traffic and social media engagement.

What you will love doing in this role

Content Management

• Oversee content across the website & social media
• Ensure a consistent tone of voice in all communications.
• Conduct regular competitor content analysis to ensure we remain up to date and at the forefront of digital content success in the B2C environment.

SEO

• Organic Growth Strategist: Develop and implement a data-driven organic growth strategy encompassing both SEO and organic social media, aligned with overall business objectives. Stay ahead of the latest trends and algorithm updates for both SEO and social media platforms.
• Content & SEO Powerhouse: Lead the creation and execution of high-quality content that engages target audiences, builds brand awareness, drives organic traffic through SEO best practices, and fuels organic social media engagement.
• Social Media Savvy: Oversee the organic social media strategy, including content calendar development, community management and social media analytics.
• Keyword Champion: Conduct thorough keyword research to identify high-volume, relevant keywords and integrate them seamlessly into content, website architecture, and social media strategies.
• Link Building Leader: Develop and implement a link-building strategy to acquire high-quality backlinks that boost website authority and organic rankings.
• Data & Analytics Guru: Analyze website traffic data, social media analytics, and other relevant metrics to track performance, identify opportunities for improvement, and measure the success of organic growth initiatives.
• Team Leader: Inspire, mentor, and manage a team of SEO and social media specialists to achieve departmental goals.
• Communication & Collaboration: Collaborate effectively with cross-functional teams like content marketing, product development, web development, and social media marketing to ensure a holistic organic growth approach.
• Reporting & Communication: Generate regular reports to communicate organic growth performance to stakeholders and keep everyone informed on progress and results.

Requirements
What you'll need to do this role

• Bachelor's degree in marketing, digital marketing, communications, or a related field.
• Proven track record of success in SEO, preferably in the e-commerce sector, with at least 5 years of experience in a similar role.
• Strong understanding of search engine algorithms, ranking factors, and SEO tools such as Google Analytics, Search Console, SEMrush
• Experience with technical SEO, including website audits, site architecture optimization, and performance optimization.
• Excellent analytical skills and the ability to interpret data, identify trends, and make data-driven decisions.
• Effective communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels.

Attributes and Behaviours

• Strong attention to detail
• e-commerce experience across paid advertising
• Strong Data Analysis, Manipulation and Reporting Skills
• Strong Problem Solving Skills and Solutions Orientated
• To work under pressure in a time sensitive environment
• To work with all levels of management

Behaviours we love

• Wow my customer
• Walk in my customers’ shoes
• Deliver on my promises
• Deliver insight-led solutions my customers need
• Treat the business as my own
• Take accountability
• Be curious, creative & explore opportunities
• Do it right & at the right time
• Play as a team
• Be helpful
• Be inclusive
• Find the fun

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Description
What you will love doing in this role

• Creatively execute on design briefs from marketing
• Liaise with photography on image selection and layout direction
• Develop design templates for print material, plan layouts & prep for publication
• Produce considered and quality design that follows current print design best practices
• Roll out campaign artwork from key visuals across multiple sizes, platforms, and mediums
• Refresh landing page layouts and templates across multiple devices
• Implement use of CI, marketing directives and seasonal themes across multiple publications
• Ensure continuity of design across print materials
• Ensure design always considers the user perspective and journey
• Deliver creative within agreed timelines

Requirements
What you'll need to do this role

• A relevant qualification in Graphic Design
• A strong and relevant design portfolio
• Minimum of 5 years working experience in print design with focus on large layout design
• Minimum of 3 years working experience in digital design
• An understanding of digital and mobile first design and best practices
• A good understanding of UI and UX principles
• Experience in an online retail environment would be advantageous
• Experience in an e-commerce environment would be advantageous
• Understanding of HTML would be advantageous
• Expert in Adobe InDesign
• Competent in Adobe XD
• Competent in Adobe Photoshop
• Knowledge of Sketch; Figma; Zeplin; Invision would be advantageous

What we will love about you

• Problem solver
• Multi-tasker
• Excellent attention to detail
• Team player
• Collaborator
• Good time management

Behaviours we love 

• Wow my customer
• Walk in my customers’ shoes
• Deliver on my promises
• Deliver insight-led solutions my customers need
• Treat the business as my own
• Take accountability
• Be curious, creative & explore opportunities
• Do it right & at the right time
• Play as a team
• Be helpful
• Be inclusive
• Find the fun