Trade Promotions Analytics Manager at Kimberly-Clark

• The Trade Promotion platform is a key enabler to assess and test ROI of the investments that we put behind out promotional planning with retailers. While ROI is a key area of focus, the platform enables better forecasting of spend behind the right levers - unlocking revenue and profit growth - while ensuring uncompromised return to the business in the form of market share and volume. The Trade Promotions Analytics Manager will be responsible for end-to-end management of the platform. As a result, a successful candidate will exemplify strong trade commercial understanding, ability to manage large datasets and drive change management across large cross-functional teams.
• The role will be responsible for: socialisation of the platform within the broader commercial team, data integrity management and maintenance, annual plan upload and accuracy, coordination of the quarterly promotion refresh, analysis of promotional activity and strategy development based on the analytical output.

Responsibilities

• Develop and own the internal tracking and maintenance of the total sales promotional annual calendar (as an input into the TPM platform)
• Own and maintain the total platform for the SA commercial team - managing all data elements from financial to sales info accurately and within timescales
• Output analytics: Pre and Post promo evaluations, with the intention of changing promotional areas where required for maximum ROI
• Define medium to long term promotional plans based on key learnings and "proof" via promotional forecasting
• Inform S&OP process for more robust volume forecasts through insights generation and vol/price understanding
• Customer/Channel specific monthly reviews on performance/ROI and check and adjust on YTG plans
• Provide monthly executive reporting and insights on key areas of performance and YTG opportunities/Risks
• Build trust and influence senior stakeholders within the local team through networking, appropriate GTM excellence reviews and steering committees

Experience Required

• Extensive experience in a similar promotions analytical role
• Strong analytical skills. Ability to work with large amount of data
• Advanced MS excel skills (power pivot, etc.) Experience with SAP based platforms would be advantageous
• Strong communication skills. Ability to lead training and promo reviews. Establish effective work relations within various individuals across all departments
• Financial acumen. Solid understanding of P&L with ability of understanding how to leverage
• Commercial capabilities. Understanding of different promo mechanics, trading terms and FMCG specifics
• Experience in promo evaluation. Understanding of both KC & Retailer financial KPIs. ROI & customer profitability
• Experience in S&OP cycle as an advantage. Understanding of relations between various departments
• Bachelors Degree within the commercial discipline
• 2 - 3 years of related experience (finance background advantageous)