Trade Marketer – Pharma (Independent) & Traditional Trade at Aspen Pharma Group

OBJECTIVE

• Drive sustainable, profitable growth of the product portfolios/ therapeutic categories with appropriate strategic direction, brand stewardship and commercial acumen via direct business to business (e.g. Aspen to Shoprite) customer needs and shopper insights. Work very closely in execution, review and measure of marketing tactics (closer to the customer – direct or indirect)

KEY RESPONSIBILITIES

• Ensure all financial and non-financial objectives are achieved for the trade marketing channel as set by the Trade Marketing Manager in collaboration with the Commercial Head
• Plan, implement, execute and monitors sales activities to drive performance on a national and regional territories aligned to marketing plan (customer or brand level)
• Be accountable and drive goals and objectives that are channel specific that include and not limited to Pharma Wholesalers, Pharma Groups, Independent Pharmacies, Traditional Trade, Cash & Carry
• Detailed understanding of shopper insights & Customer Propositions
• Bridges gaps between sales and marketing (brand)
• NPD Launch & Relaunch into trade – ensuring the correct market share uptake at a store level, collaborating with Channel Ops. Managers and Merchandizing teams
• Assisting with Trade Decks for KAM from a channel marketing perspective
• Understand and analysing category insights and providing recommendations and opportunities to the commercial teams
• To provide guidance on in-store POS development (assessing customer and market needs)
• Assessing Distribution Must Have Lists based on timing of promotions
• Understanding and provide updates on pricing information
• Promotion Mix and Strategy (aligning channel needs to brand plan)
• Providing Demand Forecasting insights based on market dynamics
• Agency Management (execution on store level)
• Cycle Decks for Ops
• Developing Merchandising Flow Strategy
• Providing input to Planogram Reviews & Sign Off
• Monitor and review in-store @ point of purchase and cross-merchandising Strategy
• Trade Budget Management

Requirements
SKILLS AND ATTRIBUTES

• Planning skills
• Time management
• Problem solving
• Budgeting
• Forecasting
• Analysing trends
• Service orientation
• Decision making skills.
• Interpersonal skills
• Strong Customer Relationship Management
• Communication skills
• Self-Motivated
• Negotiation skills
• Leadership skills

Attributes

• Initiative
• Accuracy
• Confidentiality
• Customer focused.
• Interpersonal sensitivity
• Logical thinking
• Information seeking
• Enquiring mind
• Self-development orientation
• Cultural sensitivity
• Vision
• Integrity
• Planning and organizing
• Analytical
• Decision making
• Commercial astuteness
• Ability to handle pressure
• Negotiation skills
• Entrepreneurial spirit
• Persuasive
• Ability to delegate
• Flexible and strategic thinker

KNOWLEDGE

• Knowledge of FMCG landscape across various key account channels
• Customer Store Universe
• Customer Data Portals
• Customer data mining & analytics
• Category Reviews Development & Story telling
• Demand Forecasting
• POS Development
• Shopper Marketing
• Category Management
• Finance -PnL
• Trade Marketing Principles
• Perfect Store Creation.
• Planogram Development
• Merchandising principles
• Agency Management
• Pharmaceutical Laws i.e. Pricing / Marketing
• Budget Recon
• EAN PDC
• NPD
• Trade Presenter Development
• ROI -Promotions
• Artwork management
• Must Have list Development

EDUCATION & EXPERIENCE

• Matric
• Tertiary - Marketing/Health Science/ Commercial related Degree
• 3+ years trade marketing experience in FMCG environment essential
• Successful track record and experience specifically in FMCG and Trade shopper environment
• Financial literacy
• Proficiency in Excel, PowerPoint, Outlook and Word
• Ability to work on Qlikview models is advantageous.
• Experience with shopper data tools supplied by customers