Technical Marketing Specialist (Insurance) at PPS

Minimum Requirements

Knowledge, Skills and Experience:

• NQF 7 Relevant Business Degree.
• Actuarial qualification will be advantageous.
• Postgraduate studies or studying towards one will be preferrable.
• Basic modelling skills preferred and an understanding of product structure.
• Minimum 5 - 7 years marketing, product/technical marketing or sales experience.
• Ability to analyse data to inform business strategy and identify opportunities.
• Exceptionally detail oriented and ability to anticipate gaps/roadblocks .
• Research and Analytics experience advantageous.
• Analysing, writing and reporting.
• Good communication, creative and presentation skills.
• Insurance knowledge and experience essential.

Duties and Responsibilities

Research:

• Initiate and manage product and value proposition research to ensure sustainability and future growth of business.
• Survey and gather data the competitor environment and produce in-depth product comparisons.
• Produce objective industry analysis and market insights reports.Gather marketing intelligence from sales staff and Intermediaries.
• Synthesise all internal and external stakeholder inputs and analysis outputs to elaborate and influence product and process design and enhancements.
• Produce market insights reports.

Technical Marketing:

• Thorough understanding of product structure, features and benefits and ability to identify key differentiators.
• Support product development and R&D decision making through market and distribution insights.
• Produce objective industry analysis and market insights that will contribute to product enhancements and identify new opportunities.
• Communicate product features, benefits and how they translate into meeting member and customer needs on all platforms.
• Develop compelling content and sales toolkits for distribution and business.
• Have a deep understanding of systems and products and they are interlinked.
• Develop go-to-market strategy/plan for product launches and prepare relevant material and related activities.
• Co-ordinating stakeholder analysis to understand needs, attitudes and behaviours of distribution the various distribution channels; marketing and communications, to develop positioning and messaging of products and value proposition.
• Sales enablement – ensure the distribution channels clearly understand and are able to articulate product positioning and differentiators and deliver tools that support sales