Social Media Manager - Tygervalley at Sanlam Group

Responsibilities:

• Liaising with multiple business and marketing stakeholders regarding their strategies and initiatives and ensuring the social media strategy aligns to this and achieves their goals and objectives.
• Develop and execute campaign concepts and provide comprehensive briefs to external agencies and internal marketing functions for strategy execution.
• Conceptualise and create high-quality and engaging content, including posts, images, videos, and stories, that resonate with our target audience.
• Foster meaningful interactions with our followers, respond to comments and messages promptly, and build a loyal online community.
• Monitor and analyse key social media metrics and use data-driven insights to improve performance and track the success of campaigns.
• Identify and collaborate with influencers and brand advocates to expand our reach and credibility.
• Stay up to date with industry trends, monitor competitor activity, and identify opportunities to enhance our social media presence.
• Maintain a well-organised content calendar to ensure consistent posting and alignment with marketing initiatives.
• Ensure all social media activities adhere to company guidelines and legal regulations.

What will make you successful in this role?

• A strong understanding of all social media platforms including but not limited to their algorithms, paid social media campaigns and best practices for content on each.
• Proficiency in using social media analytics tools such as Facebook Insights, Twitter Analytics, Sprout Social and other third-party analytics platforms to track and analyse key performance metrics.
• Knowledge of A/B testing methodologies to optimise content, ad campaigns, and landing pages for improved performance.
• Ability to present social media data and insights in a visually compelling and understandable manner.

Qualification and Experience

• Degree or Diploma with 4 to 6 years related experience.
• Background in social media marketing, copy writing, advertising, marketing, communications, mass media solid experience in a digital marketing environment in a similar role is preferred.
• Proficiency in the entire Microsoft suite as well as various Google tools, social media tools and listening tools.
• Excellent written and verbal communication skills.
• Ability to work as an individual and with the broader marketing and communications departments.
• Agency and/or financial services background working on large brands; would be advantageous.
• Familiarity with graphic design tools like Adobe Creative Suite (Photoshop, Illustrator) or Canva for creating visually appealing graphics and images, video editing skills using software like Adobe Premiere Pro or Final Cut Pro may also be advantageous but not required.