Social Media Manager at Momentum

Role Purpose

The Social Media Manager will implement Momentum Multiply’s Social Media marketing which includes content strategy, develop brand awareness, generate inbound traffic, service queries and cultivate acquisition & retention.

Requirements

• B Degree or equivalent in Communication / Marketing
• 3 – 5 years marketing experience
• Experience in development, implementation and execution of social media campaigns
• Other knowledge and skills: Digital marketing, Brand management, Research and trends analysis, Budget management, Consumer behaviors and insights and Risk management.

Duties & Responsibilities

• Develop and evolve the social media strategy.
• Understand the goal, audience, and message of a campaign and create copy to suit.
• Write web and social media copy to promote goods, products and services in line with the social media strategy.
• Research, write, edit and proof all levels of copy including headlines and body copy, for all online and social platforms.
• Build and implement social media campaigns that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, Instagram and YouTube.
• Monitoring social media groups, trends, tools, and applications and recommend best actions/next steps.
• Working closely with colleagues across the organization to develop and post content to social networking sites.
• Regularly report insights gained from social media monitoring to internal and external stakeholders.
• Monitoring and engaging in brand related online conversations.
• Use creative thinking and initiative to analyze site performance metrics and make recommendations on content to improve effectiveness of web content and/or applications.

Competencies

• Business Acumen
• Collaboration
• Client/ Stakeholder Commitment
• Impact and Influence
• Drive for Results
• Self-Awareness and Insight
• Leads Change and Innovation
• Diversity and Inclusiveness
• Motivating and Inspiring Team