Senior Marketing Manager at Colgate-Palmolive

Job responsibilities:

• The main purpose of this role will be to develop Strategy, Innovation and IBE for our key brands. You will handle and implement outstanding innovation & IBE including:
• Partnering with insights to leverage people centricity and trends
• Define the Brand Promise, Strategy, and Long Term Growth Plan (incl. 4Ps, innovation & communication)
• Develop focussed innovation roadmaps based on the brand/hubs strategic needs and commercial requirements
• Develop the specific innovations for all elements of the bundle - partnering with R&D Technology, Supply Chain, Packaging & Design
• Develop the IBE by partnering with our advertising agency & collaborating with other Divisions Besides this, you will need to partner with other cross functional teams including Customer Development, Retail Marketing and Finance.

Skills And Proficiencies:

• Proven to be proficient in the ability to be strategic & analytical (connecting the dots), challenge “group think”, being creative, dealing with ambiguity, leading cross functional teams.
• Having the candour of a growth mindset, people centricity, being up to the challenge and always curious / passionate along with the functional skills/familiarity in digital & design.

Required Qualification:  

• 10+ Years of successful experience in FMCG marketing (brand strategy, portfolio management, communication development, commercial growth plans)
• 4-5+ Years of demonstrated capability in end-to-end innovation development  
• Full understanding of the innovation process from insight scouting to concept writing & testing, to full bundle development & go to market with the commercial teams
• Full bundle development - formula, clinical support, claims, design & packaging
• Management of cross functional teams to deliver
• Experience in Design thinking & agile innovation development