Senior Manager: CVM Acquisitions and Prospects at Telesure Investment Holdings (TIH)

Job Purpose

• This role will play a pivotal role in driving business growth through customer acquisition. Leveraging data insights, the role will spearhead the formulation and execution of comprehensive strategies. A key objective will be to identify data sets and potential clientele through partner lead generation strategies, navigating intricate challenges, and capitalize on opportunities. Seamlessly integrating these efforts with the overarching corporate strategy, the person responsible will architect and implement client prospecting initiatives. Strategic partner plans should detail key objectives and methodologies, ensuring a robust pipeline of high-quality leads.

Responsibilities

Strategic Leadership in Customer Value Management

• Spearhead the formulation and execution of comprehensive strategies for dormant and potential clientele, navigating intricate challenges and capitalising on opportunities while ensuring seamless integration with the overarching corporate strategy.
• Architect and implement strategies for client prospecting and acquisition Craft and oversee the execution of annual and quarterly plans, detailing key objectives and methodologies for client prospecting and acquisition.

Marketing Communications Oversight

• Direct the strategic planning and dissemination of CVM marketing communication initiatives, engaging all relevant stakeholders to bolster the business agenda and escalate sales figures.
• Supervise the creation and distribution of customer communication materials, ensuring unparalleled customer experience and satisfaction across digital and traditional platforms.
• Uphold exemplary standards of quality and brand consistency, including adherence to regulatory requirements. Innovate and refine the customer communication strategy throughout the consumer journey in collaboration with business units.
• Benchmark and propagate industry-leading practices in customer acquisition, driving initiatives that enhance operational efficiency and effectiveness.

Strategic Stakeholder and Partnership Engagement

• Develop strategies for optimising partnership management and streamlining partner networks, while nurturing pivotal relationships with key collaborators.
• Engage with stakeholders, discerning their requirements and addressing concerns through the leadership and orchestration of stakeholder engagement strategies that facilitate transparent business communication and decision-making.
• Cultivate and maintain productive alliances with external entities, including media agencies and system support providers.

Customer Relationship Marketing Strategy Formation

• Contribute to the development and implementation of the CVM strategy for current client base, anticipating complex issues, challenges, and opportunities, and ensuring integration with wider functional strategy. Align actions and outcomes with the broader group strategy.

Strategy Formation and Implementation

• Articulate actions to actualise the department’s strategic vision and operational plans, driving contribution to the broader organisation’s purpose, aspirations, and principles; inspire team members to embrace these directives and undertake exceptional measures to realise local business objectives.
• Provide strategic leadership and guidance to cross-functional teams.
• Ensure that the team’s endeavors are consistently aligned with and conducive to achieving ambitious customer acquisition goals.

Marketing Impact Evaluation and Enhancement

• Aggregate and analyse key metrics and data, participating in the critical assessment of marketing initiatives to pinpoint areas for refinement in the CVM approach for inactive and prospective segments.
• Act on base management insights and campaign performance metrics to evaluate the economic influence of direct marketing efforts on product market penetration.

Strategic Leadership in Continuous Improvement

• Spearhead the strategic review and transformation of operational processes within the department, championing innovative methodologies to surpass continuous improvement targets.
• Conduct high-level evaluations of business workflows, systems, and protocols to establish and propagate industry best practices.
• Guarantee comprehensive and precise communication to key stakeholders, fostering enhancements in customer retention and lifetime value.
• Lead the integration of system upgrades, such as marketing automation tools, to refine operational efficiency and data governance.

Performance Management

• Formulate and advocate for ambitious performance goals; execute decisive actions to secure the fulfillment of established objectives, leveraging the organisation’s performance management frameworks to elevate executive performance.
• Direct and scrutinise team performance metrics; institute rigorous performance benchmarks for reports or strategic project teams, ensuring accountability and instituting corrective measures to achieve collective and individual goals.
• Oversee the team, ensuring impeccable work quality, precision, and adherence to delivery schedules.
• Assume full accountability for comprehensive staff planning, talent development, and succession strategies, ensuring optimal alignment with service delivery and attainment of production and performance standards. Analyse and enhance the sales funnel and performance indicators, relentlessly pursuing excellence and efficiency.

Budgeting and Fiscal Oversight

• Develop and administer substantial budgets with an acute emphasis on partner volume allocation, promoting fiscal prudence and cost-effectiveness.
• Supervise meticulous quality control protocols for partner remunerations, upholding stringent accuracy and regulatory conformity.

Capability Development and Knowledge Dissemination

• Navigate the existing talent development framework to amplify personal expertise and that of team members.
• Offer expert training and mentorship across the organisation, sharing specialised knowledge and skills.

Insights and Strategic Reporting

• Lead the conceptualisation and establishment of reporting frameworks and standards.
• Direct the execution of intricate analyses, discerning complex patterns and trends, and translating insights into strategic initiatives.
• Pioneer enhancements and automation in reporting mechanisms, enabling informed, data-centric decision-making and insight cultivation.

High-Level Contract Administration

• Manage a comprehensive portfolio of contracts, negotiating and setting premium service level agreements.
• Plan, coordinate, and oversee activities related to major contractual agreements.
• Conduct periodic, strategic assessments of partner agreements, ensuring congruence with the organisation’s overarching objectives and quality benchmarks.

Operational Compliance and Governance

• Oversee and refine performance and conduct within the designated sphere of influence, addressing and rectifying any deviations from the organisation’s policies, regulatory standards, and ethical guidelines.
• Execute systematic audits of policies and operational procedures, implementing necessary enhancements and adjustments to uphold the highest standards of compliance and governance.

Education

• 3 year degree in marketing/communication or related (Essential); Post graduate communications degree (Advantageous)

Experience

• Substantial general work experience together with comprehensive job related experience in own area of expertise to fully competent level. (Over 6 years to 10 years) (Essential)
• Experience in lead generation, partner management, working with data sets to optimise sales (Essential);
• 6 years to 10 years experience of planning, managing and organizing resources within short / medium timescales within the overall policy framework (Essential)