Senior Manager: Corporate Identity - Johannesburg at Absa Group Limited (Absa)

Job Summary

Maintain and evolve the corporate identity and visual language for Absa Group Limited.  Maintain and evolve the corporate identity and visual language for Absa Group Limited.  

• Identify emerging trends within operating context and competitor landscape, that impacts Absa Group’s corporate identity and visual language. Identify which trends to respond to, to ensure the Absa Group’s executional architecture remain fit for purpose, compelling and distinctive.
• Define, implement and execute an annual cycle of improvement/refinement/refresh for the Absa brand and supporting corporate identity/visual language and associated implementation standards and frameworks – based on competitive context, group strategy, and business unit needs.
• Develop tools, templates, assets and processes to support the socialisation and embedment of Absa’s corporate identity and visual language and to 
• rovide technical advisory services to stakeholders on best practice relating to the application of our brand and supporting corporate identity/visual language as per the agreed upon channels and frameworks.  Maintain and evolve the corporate identity and visual language for Absa Group Limited.  
• Identify emerging trends within operating context and competitor landscape, that impacts Absa Group’s corporate identity and visual language. Identify which trends to respond to, to ensure the Absa Group’s executional architecture remain fit for purpose, compelling and distinctive.
• Define, implement and execute an annual cycle of improvement/refinement/refresh for the Absa brand and supporting corporate identity/visual language and associated implementation standards and frameworks – based on competitive context, group strategy, and business unit needs.
• Develop tools, templates, assets and processes to support the socialisation and embedment of Absa’s corporate identity and visual language.

Accountability:  Provide technical advisory services to stakeholders on best practice relating to the application of our brand and supporting corporate identity/visual language as per the agreed upon channels and frameworks. 

• Support stakeholders with technical advisory services on brand asset implementation – and assist with problem solving and/or new solution identification as brand application evolves, to ensure Absa remains competitively differentiated (including architecture and naming, domain naming, trademarks, and visual identity)
• Represent Group Brand – GMCA in the relevant Group Functions or Business Unit specific marketing, communications and design creative review forums.

• Increase awareness and improve the understanding of the Absa brand and supporting corporate identity/visual language throughout the Absa Group by establishing, building, enhancing socialisation processes and supporting assets. Play an integral part in protecting the Absa brand, intellectual property, and associated reputation.

Job Description

Accountability:  Maintain and evolve the corporate identity and visual language for Absa Group Limited.  

• Identify emerging trends within operating context and competitor landscape, that impacts Absa Group’s corporate identity and visual language. Identify which trends to respond to, to ensure the Absa Group’s executional architecture remain fit for purpose, compelling and distinctive.
• Define, implement and execute an annual cycle of improvement/refinement/refresh for the Absa brand and supporting corporate identity/visual language and associated implementation standards and frameworks – based on competitive context, group strategy, and business unit needs.
• Develop tools, templates, assets and processes to support the socialisation and embedment of Absa’s corporate identity and visual language.

Accountability:  Provide technical advisory services to stakeholders on best practice relating to the application of our brand and supporting corporate identity/visual language as per the agreed upon channels and frameworks. 

• Support stakeholders with technical advisory services on brand asset implementation – and assist with problem solving and/or new solution identification as brand application evolves, to ensure Absa remains competitively differentiated (including architecture and naming, domain naming, trademarks, and visual identity)
• Represent Group Brand – GMCA in the relevant Group Functions or Business Unit specific marketing, communications and design creative review forums.

Accountability: Increase awareness and improve the understanding of the Absa brand and supporting corporate identity/visual language throughout the Absa Group by establishing, building, enhancing socialisation processes and supporting assets. 

• Develop and build assets and processes to embed the corporate identity/visual language throughout the Absa Group and ensure that it is accessible to all – including Icons, illustrations.
• Develop and manage a holistic brand training and socialisation programme.
• Critically evaluate, measure and track the effectiveness of the brand and socialisation programme.
• Manage, enhance and drive the relationship with our promotional items supplier to ensure that the brand is represented effectively.

Accountability: Play an integral part in protecting the Absa brand, intellectual property, and associated reputation. 

• Collaborate with Group IP Legal to effectively manage the Absa Group trademark portfolio relating to Group Brand assets. This includes but is not limited to searches and filing for new trademarks, renewal of existing trademarks and all processes and decisions relating to potential infringements against Absa trademarks.
• Represent Group Brand – GMCA in decisions and actions relating to Intellectual Property matters that have an impact on the Absa brand.

Accountability: Oversee, guide, support and manage the Junior Specialist: Brand Operations  

• Allocate task and deliverables to the Junior Specialist: Brand Operations as per the plan and requirements of the broader function.
• Provide expert guidance, support, and act as a point of escalation for the Junior Specialist: Brand Operations relating to all deliverables

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)