Journey Manager at Nedbank

Job Purpose

• To formulate and manage the implementation of the marketing strategy and plan in support of the Nedbank’s business strategy. 

Job Responsibilities

• Executing on the Nedbank marketing tech stack (Adobe), including but not limited to managing audiences and segmentation according to the segment requirements. 
• Design and execute digital campaign journeys for Marketing tech campaigns 
• Develop the marketing and communication strategy and plan by understanding business strategy and client insights. 
• Oversee tasks; resources and internal and external stakeholders to ensure relevant; timeous implementation of initiatives as per the signed off marketing plan. 
• Measure campaign effectiveness by applying the Return on Marketing Investment (ROMI) principles. 
• Meet business objectives by recommending, managing, and controlling the marketing budget. 
• Minimise cost to income ratio by providing input to operational budgets. 
• Ensure transformational targets are met for own team through consideration of targets during the staff recruitment; retention and training process and utilising suppliers listed on the preferred supplier list. 
• Contribute to a culture conducive to the achievement of transformation goals by participating in Nedbank Culture building initiatives (e.g. staff surveys etc.). 
• Address issues raised in culture surveys by participating in the development and implementation of action plans. 
• Create a client service culture through various required interventions.
• Support and encourage staff to participate and support corporate responsibility initiative. 
• Achieve operational excellence by supporting the implementation of business optimisation improvement through team engagement. 
• Encourage team to generate innovative ideas and share knowledge. Influence the Client Value Proposition (CVP) to ensure relevance based on understanding the target market. 
• Implement relevant marketing and communications in support of the CVP by using client and market insights. 
• Engage and collaborate with internal and external stakeholders to ensure effective and efficient implementation of marketing initiatives. Drive research to inform relevance. 

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Post graduate qualification in Marketing and Communications or Commerce 

Minimum Experience Level

• 8 - 10 years in marketing and 3 - 5 years in management