Senior Digital Marketing Manager - Cape Town at British American Tobacco

MAIN ACCOUNTABILITIES

• Develops and implements the overarching strategy for D2C and third-party e-commerce operations and digital media placements driven by consumer insights, marketing strategy and EM’s context.
• Develops clear and concise digital strategy briefs for external partners and agencies, providing strategic direction, objectives, and guidelines to ensure the operational plan output aligns with brand messaging and campaign goals.
• Implements 360° digital campaign plans to attract and acquire new customers through digital channels.
• Ensures connectivity with demand side platforms, such as Google Ads, Facebook Ads, Instagram Ads, and programmatic advertising platforms, to build long-term partnerships and joint ventures to leverage market and industry first digital instruments whilst remaining up to date of changes which may impact strategy and approach.
• Drives the marketing automation agenda using data-driven workflows, tools, and platforms to streamline and optimize digital media operations through audience segmentation, triggered campaigns, lead nurturing, and personalized messaging.
• Lead analysis & Subject Matter Expertise of platforms/projects/improvements for Digital Channels encompassing ecommerce, CRM, Campaign Management, Social, SEO, data analytics.
• Establishes budgetary control and supervise execution to ensure optimum utilization of resources in accordance with important metrics.
• Drives return on investment maximization, ensuring continual optimization for digital campaigns for cost and performance efficiency guided by testing outcomes (A/B testing) and data-driven decisions.
• Ensures smooth functioning and optimization of the e-commerce platform to enable a seamless journey for online customers.
• Collaborates & connects with business development and 3P partners to ensure operational stability for fulfilment.
• Collaborates with service partners to continuously drive enhancements for owned platforms with the aim to improve customer retention, loyalty, and lifetime value.
• Responsible for purchase procedure and conformance to BAT procurement governance and supplier SoX controls
• Lead and Live the BAT Values  across marketing and business

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

• Degree in Marketing, Communications, Economics, or business-related fields
• Ideally minimum 7 years of experience in digital strategies and 360° campaign with proven track record of both developing and successfully deploying strategies to meet set goals
• Strong, hands-on technical competence in digital marketing with requisite certifications
• Have strong analytical approach. Able to understand consumer and customer data sets and generate insights to identify new business opportunities and drive business growth.
• Exposure to a multi-national and cross-functional work environment is a plus
• Ability to collaborate and work efficiently through relationships, persuasion, and influence