Senior Consumer Market Insights Project Manager at L'Oréal

DESCRIPTION:

• The role of the CMI product manager will be to conduct market, consumer and social insights studies, and to successfully manage the projects from end to end.

KEY JOB ACCOUNTABILITIES:

• Be a strategic business partner.
• Demonstration of thought leadership in research or related fields will be advantageous.
• Experience with digital research tools.
• Communicate insights with impact, clarity and conviction.
• Conduct/oversee customer and marketing analytics providing strategic and tactical business decision support. Must be especially strong in quantitative research, with some experience in qualitative research.
• Provide holistic insights by filling information gaps using a variety of sources, from primary and secondary research to competitive insights and in-house data analytics, as appropriate.
• Accompany stakeholders in development of strategy, products, concepts. Go beyond pure research delivery to be a part of accomplishing business objectives.
• Brief agencies and work closely with them, but also be able to conduct own studies.
• Ability to understand the key question from stakeholders and propose a design to properly answer it.
• Be future oriented. Keep informed on new trends and competitor activity across categories and disseminate important information to the broader team.
• Challenge the traditional research method status quo. Keep abreast of research industry evolution and bring best practice and new methodologies to projects.

TECHNICAL AND PROFESSIONAL COMPETENCIES REQUIRED:

• Create clear briefs that synthesize business needs into research requirements.
• Deal with suppliers, design discussion guides and questionnaires, appropriate samples/targets for each study, analyze and synthesize all research.
• Deep analytical expertise is required. Be statistics savvy and make numbers meaningful. 
• Advise business by summarizing and leveraging 360 data (including digital, CRM, Media, Retailers)
• Able to synthesize reports into actionable summaries with strong recommendations based on business objectives.
• Builds and transmits a consumer centric culture.
• Possess an inquisitive and creative mind.
• Excellent project management skills.
• Good understanding of the South African and Sub-Saharan Africa landscape and consumers.
• Ability to work on numerous projects at the same time.
• Ability to work in project mode, not only study by study: follow up and link studies together, per category.
• Strong understanding of research methodologies and analysis.
• Self-motivated and disciplined with a strong work ethic. 
• Ability to work in a team. And to build internal networks within the company.
• Going the extra mile to achieve results.

EDUCATION AND EXPERIENCE REQUIRED:

• Business, Marketing or relevant degree coupled with experience in the research industry – in agency and client organizations.
• Previous experience in FMCG is advantageous.
• At least 10 years' experience in a qualitative and quantitative research environment.
• Conducted research in South Africa and other Sub-Saharan Africa markets like Nigeria, Kenya.
• Highly computer literate – must have an advanced level of computer literacy