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HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focu...
Purpose
The CIM will be the key strategic advisor & custodian of consumer, shopper and market intelligence which informs, inspires & provokes transformational action for growth. This includes the synthesis of key insights from disparate information sources, with the primary purpose of identifying opportunities and risks to deliver business value for Heineken Beverages International, through data driven recommendations & decisions (marketing and other internal stakeholders).
Key Responsbilities
Support Innovation agenda
Partner in HBI Portfolio Strategy and Business Planning
Lead Vendor Relationships and CMI Budget Management
Ongoing development of depth of CMI expertise within the HBI OpCo: Contribute to development of key stakeholder understanding and leveraging of consumer, shopper and market insights in decision making.
Experience
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