Senior Campaign Specialist - Johannesburg at Absa Group Limited (Absa)

Job Summary

• To provide an effective direct marketing campaign measurement and effectiveness assessment service in respect of data base marketing activity across everyday banking.

Job Description

• Process all direct marketing campaigns data and provide physical lead files and distribute to the channels
• Provide optimization reporting for the contact governance forum to guide individual campaign approval and optimisation scenario choice.
• Undertake in-depth analysis into the marketing optimisation techniques used and provide insight into how to improve the process and results.
• Support the reverse engineering of existing solutions where required.
• Educate users where required on the design or how to utilise the solution.
• Compile specification documents for the custodians of the CRM system, who in turn will use the documented specifications to up-date the CRM system with the relevant rules
• Meet with the custodians of the CRM system to brief them on the up-dates & amendments to be instituted on the system
• Obtain signoff from direct marketing before changes to governance policies are implemented
• Follow up with the custodians of the CRM system to ensure changes to the governance rules are implemented
• Consult with individuals in strategic marketing in order to obtain knowledge transfer from them in terms of trends & best practices in the direct marketing field
• Consult with individuals in the approved Absa direct marketing agencies in order to obtain knowledge transfer from them in terms of trends & best practices in the direct marketing field
• Undertake best-practice research through subscribing to and receiving white papers from international direct marketing organisations (e.g., The Patricia Seybold group) in order to keep abreast of trends & best practices
• Adhere to the core data governance disciplines as defined by the data governance organisation (DGO), which includes data quality management, information life-cycle management and information security & privacy
• Perform integrity checks on all extracted data to ensure correct data is utilised in the analyses
• Develop go-to-market strategies
• Implementation of go-to-market strategies

Education

• Bachelor`s Degrees and Advanced Diplomas: Business, Commerce and Management Studies (Required)