Regional Account Manager AFH (WC & EC) at PepsiCo

Overview

• Regional Sales Manager drives current business and develops new business within the Region by identifying new customers, develop and promote sales by presenting a range of products available.
• Management of either the WC & EC regions customer base and relationships across the Away From Home channel companies, hotels, Independent restaurants, Education and Catering & leisure through developing and maintaining strong business relationships with key players at customers.
• Responsible for formulating and managing are plans specific to the territory either WC & EC regions i.e volume, price, promotions, retaining existing and driving new business in line with set targets to be achieved for the Away from Home channel.
• Negotiate and manage distribution issues, shelf space & promotions and additional opportunities identified.
• Drive product availability and visibility at customers through effective management of the organisations promotional assets & equipment such as coolers / POS / Premiums / Hampers & competitions.
• Manage respective customer and agents performance
• Manage promotional grids & logistics – Regional Sales Manager creates promotions and drive activations on promotional grid through point of sales creation, sales, pricing, ranging, category management, working with distributor sales reps and Brand Ambassadors, area managers, New Product Development launches, presentation and feedback.
• Analyse sales forecasts to ensure sufficient stock with internal demand planning team and ensure distributors are well prepared to service customers – existing and new.
• Monitor competitor activities, pricing surveys, new products, promotions and activity which in turn ensures PepsiCo stays ahead of the market and remains relevant.

Responsibilities

• Implement functional strategies, plan and projects
• Manage third party Brand Ambassadors Regionally
• Maintain functional governance, policy, legal & ethics framework
• Report & Implement functional best practices
• Utilisation of functional resources
• Manage functional projects
• New product launches and gaining additional space
• Driving Volume and growth
• Building, Maintaining and Retaining Relationships and customers
• Driving Distribution

Qualifications

• Matric
• 3 year degree
• Functional strategy blended in with and supported overall business strategy formalised department structure
• Managed performance of Brand Ambassadors
• Drive Sales, distribution, growth and new product distribution
• Achieved functional value
• Weekly reporting