PR manager at Briefly News

KEY RESPONSIBILITIES:

• Develop and execute media outreach strategies to pitch our achievements and journalists' stories to relevant media outlets, bloggers, and influencers;
• Create engaging PR articles, press releases, and other promotional materials;
• Participate in the development and implementation of company PR projects and events;
• Cultivate and maintain strong relationships with journalists, influencers, and industry stakeholders to secure media placements and collaborations;
• Handle local partnerships;
• Monitor media coverage and track PR performance, providing regular reports and insights to the team;
• Collaborate closely with the editorial team to align PR efforts with content strategies.

‍QUALIFICATIONS:

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field;
• Proven 2-year experience as a PR Manager or similar role, preferably in the media industry;
• Excellent written and verbal communication skills;
• Impeccable literacy;
• Strong media relationships and a network of contacts;
• A systematic approach to getting things done;
• Ability to work well under pressure and handle crises effectively;
• Proficiency in media monitoring tools and PR software is a plus;
• Knowledge of the South African media landscape is highly desirable;
• Knowledge of Photoshop, Figma, Canva or some other editing software.