Performance Marketer at Salt South Africa

Overview:

• A leading provider of financial technology solutions is in search of a Performance Marketing Manager to join their dynamic company.
• They offer a vibrant and collaborative work environment where employees can thrive and make a meaningful impact.
• With a strong focus on innovation and customer-centricity, the organization provides ample opportunities for professional growth and skill development.
• The team is passionate about delivering exceptional results and embraces a culture of continuous learning and improvement.
• The main purpose of the role is to develop and execute multi-channel digital marketing strategies to drive customer acquisition and achieve commercial performance targets.
• This role involves managing various digital channels including acquisition partners, affiliate marketers, PPC, SEO/SEM, and social advertising, with a focus on optimising campaign performance and maximising marketing efficiency.

Responsibilities include but are not limited to:

• Create and execute performance marketing strategies with specific objectives across different channels that align with the company’s business goals and target audience.
• Oversee the planning, execution, and optimisation of search engine marketing (SEM) campaigns, including Google Ads, Bing Ads, and other paid search platforms.
• Monitor, analyse, and report on campaign performance metrics, including CTR, CPC, CPA, ROI, and other key performance indicators (KPIs). Provide actionable insights and recommendations for continuous improvement.
• Develop and manage campaign budgets, ensuring optimal allocation of resources and maximising return on investment (ROI).
• Conduct regular budget reviews and adjustments as needed.
• Conduct thorough keyword research and competitive analysis to identify opportunities for improving search engine rankings and driving targeted traffic.
• Work closely with the marketing team, data analysts and other stakeholders to ensure alignment of performance marketing strategies with overall marketing and sales goals.
• Regular and ongoing communication with acquisition partners.
• Stay up to date with the latest trends, best practices, and emerging technologies in search and performance marketing to keep the company’s strategies current and competitive.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Prepare and present regular reports on campaign performance, insights, and recommendations to senior management and other stakeholders