Paid Search Manager at Telesure Investment Holdings (TIH)

• Plan, develop, execute, track and report across paid search and Google Ads display campaigns. Manage key media strategies across paid search, displaychannels, as well as effectively manage and optimise each channel and Google Ads display campaigns. Possess a firm understanding of the primary online marketing channels: paid search, content marketing, targeting, and retargeting. Have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organise workflows and deliver on deadlines.

Paid Search Planning

• To manage and deliver Paid Search planning activities. Develop and update the operational digital marketing plan to align the plan with business goals; contribute to the overall alignment of the marketing plan to the goals of the business.

Marketing Campaign Development

• Develop tactical Paid Search strategies to assist in the achievement of operational marketing goals Manage online marketing campaigns and negotiate service level agreements to ensure successful campaigns and value for money. Plan, coordinate, and supervise activities relating to campaigns.

Paid Media

• Develop and/or deliver a plan for significant aspects of a product, service or marketing area under guidance from senior colleagues. To manage the performance media including but not limited to PPC and Google Ads Display, activities by brand.

Project and Portfolio Management

• Plan and manage the delivery of projects within an area of professional expertise, using an appropriate project management methodology to give assurance that intended outcomes are achieved. Manage a portfolio of projects while reporting to senior colleagues.

Stakeholder Engagement

• To liaise with key resources and stakeholders (Marketing Managers, Channel Managers, Wider Digital function and Digital Marketing Team). Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions.

Budgeting

• Deliver a budget for an area of the organisation or conduct complex analyses on budget progress in other areas of the organisation. Manage the media budgets and ensure a high return on advertising spend (ROAS).

Insights and Reporting

• Prepare and coordinate the completion of various data and analytics reports.

Leadership and Direction

• Communicate the online media plans; explain how this relates to the function's strategy and action plan and the broader organisation's mission and vision; motivate people to achieve local business goals.

Performance Management

• Develop and propose own performance objectives; take appropriate actions to ensure achievement of agreed objectives, using the organisation's performance management systems to improve personal performance. To implement and manage KPI’s related to all online marketing aspects. To ensure accurate reporting on KPI’s as and when required. Set appropriate performanceobjectives for direct reports or project / account team members and hold them accountable for achieving these, taking appropriate corrective action where necessary to ensure the achievement of team / personal objectives.

Continuous Improvement

• Review existing operations in own area of work and implement innovation processes to generate new ideas and ensure continuous improvements are delivered.

General Experience

• 3-5 years' hands-on experience within a PPC campaign management environment (Essential); 3-5 years' digital marketing experience (Essential); Experience within a financial services industry and Ecommerce (Advantageous)

Managerial Experience

• 2 or more years' experience of planning and managing resources to deliver predetermined objectives as specified by more senior managers (Essential)