Media Performance Manager (Contractor) at Nedbank

Job Purpose

• The Media Performance Manager is responsible for the co-ordination, monitoring and tracking of media initiatives and determine success criteria. They are experts in the campaign lifecycle, taking responsibility for owning overall campaign plans, cross-channel budget allocation, in-flight cross- channel optimization and reporting, as well as post campaign analysis. Ability to present campaign proposals, evaluate campaign performance and oversee budgets for optimal Marketing value vs spend.

Job Responsibilities

Media performance management initiatives

• Research and evaluate market data related to media and campaigns
• Understand and use media monitoring tools
• Identify target audiences and analyse their behaviour, characteristics, and routines
• Monitor media trends of all outlets including digital and non-digital channels
• Assess the success of media advertising plans and campaigns
• Perform optimization initiatives and provide insight/reporting from the analysis of information and develop strategies and recommendations to support Nedbank brand, mission and BAU objectives
• Stay abreast of trends and best practice in media industry 
• Work with cross functional squads as a Traveler expert

Mission and squad delivery

• Executes the tasks in the marketing backlog with support from other team members
• Participates and contributes to all the agile ceremonies in a sprint cycle

Chapter contribution

• Participate in the development of the media chapter initiatives 

People Specification

Essential Qualifications - NQF Level

• Advanced Diplomas/National 1st Degrees

Preferred Qualification

Field of Study:Marketing 

Minimum Experience Level

• Total number of years of experience:3-6 Years
• Management experience as part of the above years: No experience required
• Type of experience: Expertise in Marketing media, data, analytics, and research

Technical / Professional Knowledge

• Research and development
• Agile Way of Working
• Data and analytics
• Campaign evaluation metrics
• Project Management
• Communication and interpersonal skills
• Creativity and Innovation
• Stakeholder management
• Business Acumen
• Media tools and relevant publisher and partner models