Marketing Team Lead - UK & IRELAND at Hollywoodbets

Job Description

• Hollywood bets International has a new opportunity available for a Marketing Team Lead-UK & Ireland to be based in Team Support, Umhlanga, KZN. The successful candidate will be responsible for developing a fully integrated omni-channel marketing strategy with the aim of strengthening our brand position, increasing brand awareness and loyalty within our UK and Irish markets and driving growth across all product categories. This role will also be responsible for guiding, mentoring and managing a talented, growing Team.

Qualifications and Experience:

• 5 years of experience in Marketing, Brand Management, Digital Marketing, Communication & Sales.
• +3 years’ experience in a Leadership & Management role.
• Code 08 Driver’s license.

Strategic Planning and Implementation:

• Spearhead the strategic and hands-on development and implementation of marketing (digital & traditional), PR and communication plans; working closely with the Leadership Team, Creative and Content Teams, and other stakeholders to ensure these are aligned to business objectives and delivered collaboratively.
• Attend and/or participate in events, conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis.
• Develop internal marketing strategy and communications plans.
• Implementation of strategies and marketing plans.
• Management of SLA’s aligned to working with marketing agencies.
• Custodian of the brand including brand positioning and communication.
• Management of idea generation and implementation of projects.
• Remain fully informed with industry norms, restrictions and standards and ensure marketing initiatives are compliant.
• Comply with various regulations from the National Gambling board and Provincial Gambling Boards.
• Responsible for identifying new marketing opportunities ensuring growth and ensuring that existing activities are optimised.
• Ongoing review of analytics to provide insights and optimise strategies and plans.

Technical Outputs:

• Identify new opportunities for brand growth.
• Generate awareness, differentiation and strong brand positioning in the defined markets.
• Generate marketing material.
• Provide digital marketing insights and strategic direction for digital marketing strategy and implementation of campaigns including social media marketing, search engine marketing, paid campaigns, SEO, email campaigns, mobile campaigns etc.
• Monitor the ongoing performance of all websites and oversee the development and content management on various websites and online platforms.
• Execution of competitor analysis and ensure ROI on marketing campaigns.
• Develop and manage sponsorship strategies and relationships to ensure brand associations are relevant, meaningful and that ROI is maximised.
• Manage all events and handovers.
• Conduct market research and interpret the results, using these to inform strategies and plans.
• Work with the Hollywood Marketing Team to ensure brand tone and look is consistent and synergy with the group.
• Manage Above the Line (ATL), Through the Line (TTL) and Below the Line (BTL) marketing activities across all mediums.
• Conduct National Road shows and all CSR campaigns in conjunction with the Hollywood Foundation.
• Remain involved in all that is related to the company’s Corporate Social Investment and Socio-Economic Development and ensure these initiatives are well communicated.
• To work closely with the Hollywood bets Global Head of Marketing, Head of Digital Marketing and Marketing Managers, as well as other Leaders in the business to develop new initiatives and enhance existing activities.
• To manage and build relationships with Teams internally, clients and stakeholders in various regions.
• Budget and expenditure control as well as budget forecasting.
• Ongoing competitor analysis and reporting and sharing insights with the business to inform key decisions.
• Drive content for online (website, social and blog).
• Responsible for providing direction, setting KPI's, conducting performance reviews and leading the Team daily.
• Understand key marketing performance metrics, automation and analytics tools to provide in-depth market research & definition, forecasts, competitive analysis, campaign results, and customer trends & insights in order to translate results into actionable insights for the Marketing Team and the Business.
• Weekly, monthly, quarterly and annual reporting.

Behavioural Outputs:

• Excellent communication and interpersonal skills.
• Displays a positive attitude.
• Adapts to change and is open to new ideas and willing to take on new responsibilities.
• Able to handle pressure and can effectively adjust plans to meet changing needs/demands.
• High level of creativity and focus.
• Impressive planning, organisational and time management skills.
• Good business acumen and high ethical work standards.
• Ability to multitask and always show initiative.
• Excellent presentation and reporting skills.