Marketing Specialist at Sanlam Group

What will you do?
Marketing Campaigns

• Planning, Implement, manage and report on ‘tactical delight and surprise’ campaigns across partners and businesses which are results driven and talkable, and ensure it aligns to our brand values, tone and style.
• Research and develops new marketing campaign strategies. 
• Identify appropriate digital marketing channels and seamless client journeys on how each campaign can be delivered to members.  
• Enforces brand marketing guidelines throughout each campaign to create a cohesive feel to each campaign across the different CI guidelines from different companies.
• Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance etc.) in Sanlam Reality and broader Sanlam and strategic partners.
• Work with different agencies across the Group for the execution and creative delivery on different campaigns.
• Training other staff members on digital platforms and concepts.
• Marketing Events
• Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance etc.) in Sanlam Reality and broader Sanlam and strategic partners.
• Organizing facilities and details which include catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc.
• Reporting and measurement of event success.
• Ensuring CI adherence is all events

What will make you successful in this role?

• Good understanding of the total digital marketing landscape (email, SEO, Social, remarketing, video, etc).
• Solid understanding of social marketing.
• Solid understanding of web metrics and digital analytics.  
• Digital marketing guru!

Qualification and Experience

• 5 years’ proven experience as Marketing Specialist in the Financial Services or Retail Industry.
• 3 years’ experience in executing innovative digital marketing campaigns.
• Exposure to managing successful social media campaigns.
• 3 years’ experience in interacting with a communications agency. 
• Digital Marketing Degree or 3 year National Diploma in Digital Projects.

Knowledge and Skills

• Business applications of digital media research and awareness
• Content Library
• Digital media applications training and support
• Digital support and collaboration
• Digital tools/support kits

Personal Attributes

• Business insight - Contributing independently
• Communicates effectively - Contributing independently
• Decision quality - Contributing independently
• Plans and aligns - Contributing independently

Core Competencies

• Being resilient - Contributing independently
• Collaborates - Contributing independently
• Cultivates innovation - Contributing independently
• Customer focus - Contributing independently
• Drives results - Contributing independently