Marketing Manager - Johannesburg at Servest SA

Minimum Requirements

• Matric
• BSc/BA or diploma in marketing, communications or equivalent
• Minimum 10 years experience in marketing. B2B marketing experience would be beneficial.
• Demonstrable digital marketing experience with a focus on content development, social media management and lead generation tactics
• Experience with data analytics and analytics tools
• Strong leadership and team management skills
• Experience with Google Analytics, Google Ads, Salesforce, Canva and AI content generation tools would be beneficial

Duties & Responsibilities

• Assist the Executive Manager for Marketing with developing the marketing strategy for the company
• Develop an intimate understanding of our corporate and business unit offerings and stay abreast of news and developments in each business
• Offer marketing thought leadership and sound advice to key Corporate and Business Unit stakeholders, ensure alignment of marketing strategies with their business goals and collaborate with them in developing and executing annual marketing plans
• Conduct regular competitor analysis to stay informed of market trends, identify opportunities, and develop strategies to maintain a competitive edge
• Manage and improve lead generation campaigns, measuring and reporting on results at regular intervals
• Develop and implement comprehensive social media strategies to enhance brand visibility and engage target audiences
• Produce compelling and differentiated content for our website, social media and lead generation campaigns that attracts and converts our target audience
• Plan and lead photo and video shoots to create compelling visual content that showcases our offerings and strengthens our brand identity
• Develop high-quality marketing collateral for corporate and each business unit
• Ensure that all design and copy work developed is aligned to the Servest brand positioning and brand identity
• Manage external agencies and suppliers, ensuring they deliver in full, on time and within budget
• Analyse, and report on, the effectiveness of all marketing efforts including their contribution to building the sales pipeline. Use data-driven insights to optimise strategies and achieve business objectives
• Manage the budgeting, planning and executing of all internal marketing initiatives
• Manage the allocated marketing budget and report on actuals, forecasted spend and savings. Always looking for ways to optimise marketing spend, reduce wastage and get the best bang for buck
• Lead, mentor and manage a team of marketing co-ordinators and customer service/call centre agents

COMPETENCIES

• Ability to build strong relationships with, and influence, senior stakeholders
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Analytical Thinking
• Technical Savvy
• Creative thinking and problem-solving abilities
• Well-organized and detail oriented
• Exceptional communication and writing skills
• Commercial acumen