Marketing Manager - Centurion at Momentum Metropolitan Holdings Limited

Role Purpose    
The role of the Marketing Manager is to develop, implement manage and review the marketing of Momentum Recharge in alignment with business strategy supporting the achievement of business objectives. To develop tactical strategy and delivery plans, integrate practice formulation and to ensure operational implementation and adaption across multiple practices, Marketing and Communication methodology, governance, and delivery objectives. Manage the end-to-end marketing function by designing, developing, and executing the marketing strategy and related marketing programmes and plans, to drive brand awareness that supports the achievement of key business objectives

Requirements    

• Degree in Marketing, Communication and/or Social Sciences or related qualification, B.Com Marketing preferred 
• 8 – 10 years’ experience in a marketing, communication, or Brand environment, 
• Translation of technical product marketing specifications to user friendly consumer language; 
• 5-7 years business and people management experience within a financial services environment (preferred).
• Drive for results with a sense of urgency, focus, accountability, agility and execution to deliver improved business performance
• Knowledge of marketing strategy, business development and corporate communication
• Knowledge of current marketing trends and through-the-line media platforms that these areas can be managed successfully
• Knowledge and experience in Client Relationship Management (CRM).
• Knowledge and experience in client centric technology solutions and platforms. 
• Knowledge and experience of building a successful brand 

Duties & Responsibilities    

Marketing and Communication Strategy and Implementation

• Design, implement, support, and drive the marketing, communication, and branding strategy, based on knowledge of established objectives for the business including Planning, brand promise culture, value propositions and Marketing material.

LinkedIn Enablement. 

• Engage, monitor, influence, and work closely with the full marketing value chain to deliver high quality marketing initiatives. 
• Drive the development of integrated marketing strategies and campaigns that maximizes the effectiveness of the sales force and business development activities. 
• Evaluate and monitor competitive products, services and marketing activities and channel these insights into the optimization of marketing initiatives. 
• Provide input into all supporting media strategies, to maximize the impact of the intended campaign (for the targeted segment market applicable). 
• Conceptualize and execute marketing creative. Work with the creative team in conceptualizing how and when to use marketing materials and capture target audience and brainstorming and working with internal and external resources to execute new marketing ideas. 
• Establish advertising and digital standards and guidelines for the function, that drives consistency in brand messaging. 
• Partner and interact with vendors to supply materials supporting marketing concepts. 
• Collaborate with product development, sales & service, technical marketing, technology, marketing, and creative teams to drive the strategy and development of the appropriate marketing and communication solution. 
• Effectively deliver marketing messaging to target audiences, including mobile, video, social media, etc. 
• Drive the development and measurement of marketing metrics that enable effective decision making around revenue growth, market share, marketing intelligence and profitability. 
• Drive the implementation of communication strategies within the business. 
• Establish mechanisms to build relationships with existing and prospective clients, intermediaries, shareholders, industry bodies and the community. 
• Measure and report performance of marketing campaigns, gain insight and assess against goals. 
• Partner and interact with vendors to supply materials supporting marketing concept.Manage Stakeholders
• Effectively manage various stakeholders, agencies, and service providers in line with the business culture 
• Create a positive work climate and culture to energize employees, give meaning to work, minimize work disruption, and maximize employee productivity that deliver on the team goals identified for the Marketing team.
• Develop and maintain productive and collaborative working relationships with peers and stakeholders 
• Positively influence and participate in change initiatives 
• Continuously develop own expertise in terms of professional, industry and legislation knowledge 
• Contribute to continuous innovation through the development, sharing and implementation of new ideas 
• Take ownership for driving personal development and coaching

Cost Effectiveness

• Contribute to the development of area specific budgets to minimize expenditure, in alignment with operational plans
• Identify opportunities to enhance cost effectiveness and increase operational efficiency.
• Provide input into the risk identification processes and communicate recommendations in the appropriate manner.

Competencies    

• Business and Market Acumen: Understands how the business operates, what the key issues and risks are that drives business success; and how they impact on the commercial viability of potential ventures and the profitability of the Group.
• Drive for Results: Drive a sense of urgency, focus, accountability, agility, and execution to deliver business results.
• Leads Change and Innovation: Actively leads change, does what is right for the business and drives continuous improvement through innovation.
• Collaboration: Prioritises the business interests of MMH and invests in the success of the group by aligning effort across divisions.
• Motivating and inspiring Team: Creates and maintains an open, positive working environment by generating commitment, building trust, a shared sense of purpose, and empowerment in others, and encouraging them to contribute to the best of their ability
• Impact and Influence: Persuades, convinces, influences, and inspires others, both within MMH and externally to win support, loyalty, and gain commitment to the purpose of MMH.
• Self- Awareness and Insight: Manages self and relationships with others effectively and provides perspective in difficult situations.
• Diversity and Inclusiveness: Is sensitive to individual and cultural similarities and differences and demonstrates humility and an openness to engage people from diverse backgrounds and cultures to the mutual benefit of all parties concerned.

Skills

• Strong analytical and project management skills
• Communication skills
• Presentation skills
• Influencing skills
• Financial budgeting 
• People management skills