Marketing Manager: Brand at PEP

PURPOSE OF THE JOB 

• As a Marketing Manager at PEP, you'll play a pivotal role in maintaining and executing brand strategies and creative brand executions focused on delighting our customers. Manage team functions and activities for strategic and creative direction for the brand.  Enhancing market presence, strengthening brand equity and driving brand and business growth.

KEY RESPONSIBILITIES 

• Leadership:  Support the Head of Brand and lead the brand managers in executing strategic and creative brand projects. 
• Collaboration:  Work with internal / external stakeholders and suppliers to deliver on brand projects.
• Relationship management:  Build strong internal and external relationships to drive brand equity and deliver on brand and business strategy.
• Brand strategy:  Maintain robust brand strategies and align this to overall business goals. 
• Brand communication:  Ensure consistent application of brand messaging application, tone of voice and personality, collaborating with the Head of Brand and Head of Retail Marketing
• Properties: Manage and deliver on strategic marketing projects including Plusmore rewards program, sponsorships and brand initiatives etc.
• Brand campaigns:  Manage and execute internal and external brand campaigns.
• Brand analysis:  Establish and monitor key performance indicators to track brand performance. 
• Brand development:  Support and lead strategic principles and creative guidelines for product-, employee- or new brands. 
• Commercial management:  Develop and manage annual budgets, track forecasts and report on commercials on a monthly basis. Manage and negotiate contracts with suppliers and vendors. 

ROLE  REQUIREMENTS 

• Education: Bachelor's degree in Marketing, Brand development, or a related field. 
• Demonstrated track record (5-7 years) in Marketing Manger Brand role 
• Proven delivering track record on brand strategy, brand identity, brand campaign, sponsorships and PR
• Leadership experience, leading a team of 3 - 6 people 
• Solid understanding of the media landscape and channel mix
• Google experience and programs within the suite advantageous
• Excellent reporting writing, interpersonal and presentation skills 
• Effective understanding of the South African customer and brand trends
• Ability to multitask, whilst retaining strategic  and creative thinking in the process
• Competencies: Leadership, Presenting, Entrepreneurship, Vitality, Service Oriented, Cooperation, Innovating, Situational Awareness