Marketing Manager (AD05) at University of the Witwatersrand

Key responsibilities include:

• Developing and implementing effective marketing and advertising strategies to promote the University and its programmes, through digital and traditional marketing channels,
• Managing the Wits brand and ensuring consistency across marketing materials, within and beyond the University,
• Overseeing the development and upkeep of the University’s website, including content creation, design, and user experience,
• Conducting regular market research to determine the status of the brand and its reputation to identify new opportunities, 
• Managing a team of marketing, branding and design professionals and ensure that they meet their targets and goals,
• Managing the central marketing budget, and ensuring good ROI, and that resources are allocated effectively to achieve marketing and branding objectives, and
• Managing the Wits Shop, including personnel, procurement, accounts and the sale of goods.

Requirements:

• Relevant Marketing, Business or Management Degree (NQF level 8),
• Ten years working experience (or more) in a senior management level,
• Be able to multi-task and work in a dynamic, fast-paced environment,
• Display strong management, leadership and project management skills,
• Exhibit an excellent command of the English language and have outstanding writing and interpersonal skills,
• Capacity to manage large budgets in a complex environment,
• Understand website management, content creation, and user experience design, and
• Believe in the University’s purpose, vision and values.

Advantageous:

• Relevant Master’s degree (in marketing, business, or related areas),
• Experience in managing a shop or retail outlet,
• Digital marketing, and
• Experience in working in a complex environment or the higher education sector.