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Intellinexus turns data into actionable insights to revolutionise decision-making in your business. We believe organisations that make the best decisions will have the best chance at success. In our disruptive and fast-paced business environment, success depends on how well an organisation can harness data and analytics to produce insights that empower te...
Overall purpose of the role
We are looking for a strong commercially minded Marketing Data Analyst to plan, implement and manage the gathering, preparation, analysis and reporting of data that informs data driven marketing automation decisions in line with strategic and business objectives.
The Marketing Data Analyst will be responsible for reporting on campaign performance across various internal and external data sources, across the entire Marketing funnel into conversion to sale. Engaging with various data and BI teams to source relevant data in order to report on end-to-end campaign performance. Developing visualizations for the purpose of campaign performance and optimization (i.e., operational performance, business case performance). Performing analytics and surfacing insights to enable campaign optimization and inform strategic activities for the business.
Main responsibilities
Qualification and experience
Skills
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