Marketing Data Analyst at Intellinexus

Overall purpose of the role

We are looking for a strong commercially minded Marketing Data Analyst to plan, implement and manage the gathering, preparation, analysis and reporting of data that informs data driven marketing automation decisions in line with strategic and business objectives.

The Marketing Data Analyst will be responsible for reporting on campaign performance across various internal and external data sources, across the entire Marketing funnel into conversion to sale. Engaging with various data and BI teams to source relevant data in order to report on end-to-end campaign performance. Developing visualizations for the purpose of campaign performance and optimization (i.e., operational performance, business case performance). Performing analytics and surfacing insights to enable campaign optimization and inform strategic activities for the business.

Main responsibilities

• The ideal candidate will possess a combination of business acumen, marketing, analytics, and technical expertise.
• Collect, automate, analyse, and continuously provide analytics and measurement near real-time for business action.
• Automation of visualizations and analytics.
• Identify relevant data, extract, and integrate multiple data sources (e.g., Marketing CRM, Google Analytics, client value management (client behavioral data)) to perform analysis, visualize findings and derive insights.
• Through analysis: create and maintain automated management and strategic dashboards which provide insights that advocate ongoing improvement.
• Perform root cause analysis (i.e., deep dives) in order to identify appropriate solutions for improvement.
• Collaborate with BI, Research and Analytics teams to build appropriate models that enhance analytics and the business value of insights.
• Collaborate with business stakeholders to gather requirements for use cases, provide status updates and continuously build relationships.
• Synthesis insights into actionable recommendations that enable sound data-driven business and Marketing decisions and action which align to the strategy.
• Communicate analytical findings and insights to stakeholders using data visualization techniques, presentations, and reports.

Qualification and experience

• Bachelors degree in marketing, Data Analysis and or related fields (Computer Science, Mathematics, Statistics, or other business/tech field) with a proficient analytical skillset.
• Digital Marketing certifications will be an advantage
• 3-5 years experience with SQL querying
• 3-5 years experience in overall and Marketing data analytics
• 3-5 years experience in data visualization (PowerBI, SAP Webi BO, Tableau, LookerStudio), reporting and presentations for stakeholder use.
• 2-3 years experience with Google Analytics
• 2-3 years experience with CRM Marketing automation systems (e.g., MS D365, Salesforce Marketing Cloud)
• Relevant experience within the Financial Services Industry will be an advantage.
• Blended skillset: Marketing / Data / Analytics / Technology
• Advanced understanding of transforming business requirements into analytics and insights deliverables that address the business needs.
• Strong knowledge of and experience with data visualization / reporting packages (PowerBI, SAP Webi Business Objects, LookerStudio), databases (Marketing Analytics Record, SAP HANA, Cloudera) and querying (SQL).

Skills

• Analytical thinking
• Accuracy
• Customer focus
• Financial acumen
• Tech savvy
• Decision quality
• Solves problems
• Attention to detail
• Plans and aligns
• Cultivates innovation
• Drives results
• Collaborates
• Building and maintaining relationships (partnering)
• Communicates effectively (verbal and written)
• Optimizes work processes
• Being resilient
• Adaptability
• Agility
• Accountability
• Nimble learning
• Computer skills (MS Excel advanced level and MS PowerPoint)