Marketing Assistant at Discovery Limited

Key Purpose

The Discovery Vitality Marketing team is seeking a Marketing Assistant who will assist the team with content creation, creative designs, and campaign communication via email, sms, whatsapp, mobile push notifications and digital.  You should have sound knowledge of graphic design, styles, and experience with HTML coding. In this role, you may be expected to build emails for marketing campaigns.

Areas of responsibility may include but not limited to

• Designing graphic content, illustrations, videos and infographics
• Managing graphic designs from conception to delivery
• Generating innovative visual concepts
• Collaborating with cross-functional teams both internally and agency partners
• Keeping up-to-date with industry trends, best practice & developments
• Ability to build e-mails using experience of html coding and e-mail design
• Ability to execute campaigns on a campaign management interface.
• Partners with stakeholders to ensure design, content and segmentation adhere to best practice standards.
• Works with Brand and Business owners to execute full lifecycle programs that are relevant and appealing to target audiences.
• Reports on and analyzes key marketing metrics to ensure campaigns are meeting goals.
• Tracks and executes end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, click through rates, engagement, and conversion.
• Continuously delivers on mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message, content, images, offers, mailing frequency, segments, etc.

OVERVIEW:

• This position has a direct impact on the reputation the Company maintains in a highly competitive marketplace.
• The incumbent works to facilitate the objectives of the department and Company
• This is a highly visible position, impacting the business operationally and strategically.
• The position works closely with the Marketing, IT, Data Science and creative departments and agencies
• The position works closely with external vendors including Everlytic and SAP Hybris Marketing
• The incumbent must be detail oriented to get the right message to the right person at the right time as well as results focused and delivers campaign reports timeously and with attention to detail

Competencies

• Stay current with email marketing best practices, strategies, and industry standards.
• Proven ability to communicate insights and action items driven from data.
• Analytical and segmentation skills, strong attention to detail.
• Demonstrated ability to juggle short-term needs with overall strategy
• Creative, highly organized, articulate, flexible, and very hands-on.
• Ability to manage email programs from conception to production, including back-end analysis.
• Proactive, energetic, self-starter who thrives on getting things done.
• Clear understanding of marketing metrics and expertise in A/B testing and ROI analysis.
• Working experience in the field of Visual/Multimedia Design/ Animation, Illustration and Brand Design.
• Desire to take on new challenges, grow and learn every day.
• Have verbal and written communication skills. 
• Have strong visual design skills; attention to detail and a demonstrated mastery of typography, colour and layout. 
• Proficiency with industry design tools (Adobe Creative Suite) and corporate communication tools (MS Office 365). 

Education and Experience

• Website design, IT programming or html-based training and experience a requisite
• Bachelors’ Degree in Marketing, graphic design, or related field.
• At least 1-2 years of working experience