Marketing Manager at CBRE Excellerate

About the role

• We are seeking a dynamic and innovative Shopping Centre Marketing Manager to lead our marketing efforts and drive brand awareness and customer acquisition at one of our retail assets. The Marketing Manager will be responsible for developing and implementing strategic shopping centre marketing plans, executing multi-channel marketing campaigns, and analysing campaign performance to optimise results. This role requires a creative thinker with strong leadership skills and a proven track record in marketing strategy and execution.

What you will bring

• Grade 12 (required).
• Tertiary marketing qualification (preferred).
• BSc/BA in marketing, business administration or relevant discipline (preferred).
• Proven experience as marketing manager (Retail) or similar role.
• Excellent financial skills, budget control.
• Excellent communication and people skills.
• Strong organisational and time-management abilities.
• Creativity and commercial awareness.
• Thorough knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and marketing software (e.g. CRM).
• Familiarity with social media and web analytics (e.g. WebTrends).
• Excellent communication and people skills.
• Creativity and commercial awareness.
• Must have an excellent command of English – verbal & written.
• A clear understanding of demographic, target market, local area, mix of use etc, and use your expertise to devise and deliver a strategy and calendar of events that drives footfall, occupancy and enhances the brand of the centre.
• Good understanding of market research techniques, data analysis and statistics methods.
• Must have a driver’s license and own car.
• Must be familiar with emerging markets.

What you will be doing

You will be responsible for the following:

• Developing and executing comprehensive marketing strategies to enhance the visibility, reputation, and foot traffic of the retail shopping centre. This role involves working closely with tenants, community partners, and internal teams to create and implement effective marketing campaigns, events, and promotions that drive sales and engagement.
• Manage the marketing function of the Centre.
• Oversee event logistics, including budgeting, vendor management, and on-site coordination.
• Plan and execute in-centre events and promotions, including seasonal sales, special events, and grand openings.
• Liaison between the managing agent and the media, promoting public relations and corporate image.
• Co-ordinate the Centre marketing and event management functions.
• Create and execute an annual marketing plan that will make a difference to the centre/s in which the employee operates.
• Promote our tenants, the customer journey and brand image through a strong arsenal of techniques and methods.
• Develop an abundance of ideas for building efficient strategies.
• Reach out to the market, cultivate customers’ interest and enhance their experience with our tenants and services in ways that strengthen our reputation and facilitate our continuous growth.

Interface/Relationships with:

• Internal – Centre Manager, Portfolio Manager, Financial Manager.
• External – Client, Advertising Agency, Public Relations Agency, Media, Customers, and Public.