Junior SFMC Solutions Architect - Head Office at Cape Union Mart

Description

Our Customer Experience Department is in search of a culture fit Junior SFMC Solutions Architect to join their CRM team to provide technical support to the CRM & Digital Marketing teams – building, testing & deploying integrated communication strategies across multiple channels to meet key business KPIs that drive ROI.

The role will require the incumbent to work effectively across multiple teams, including some external partners, to proactively leverage technology capabilities to effectively support the overarching CRM strategy and initiatives.

It's important that we find individuals who are a great fit for our business and culture. The ideal candidate will be a team player, have high attention to detail and enjoy working in a fast-paced and high-pressure environment. This is a fast-changing role with evolving expectations, and we are looking for someone who has a natural aptitude for problem solving by using customer data and technology to push the boundaries.

We’re looking for people who embody our values of Trust, Innovation & Passion and aren’t afraid to challenge the status quo.

Key Duties

• To build and execute Operational Marketing journeys including but not limited to Email & SMS journeys + audiences for social media.
• Test journeys and content before execution.
• End-to-end management of personalized multi-channel campaigns from build phase to testing phase to execution.
• Technical support to work on Salesforce Marketing Cloud to marketing team and to collaborate with external Salesforce partner.
• Maintain updates to complex journeys handed over by Salesforce partner.
• Drive optimization to internal teams’ application of system best practices.
• Documentation: compile and maintain documentation of journeys and processes
• Monitor data integrity in the application and work closely with the data team to troubleshoot discrepancies.
• Troubleshoot issues with daily automations, data complexities, including those identified during campaign build & test phases.
• Day-to-day monitoring of automated campaigns.
• To support teams with maintenance of dynamic & personalized content using (AMPScript & HTML/CSS may be required)
• In-house support to work closely with external Salesforce partner.

Requirements

Knowledge & Experience

• 2+ years’ experience in building complex and automated journeys on Salesforce Marketing Cloud with proven experience building omni-channel campaigns on Salesforce Journey Builder and Salesforce Content Builder
• 2+ years’ experience in a Marketing environment or in a similar role
• Sound knowledge and experience with using SQL.
• Technical skills in HTML and AMPScript will be advantageous.
• 2+ years of segmentation experience, specifically in a retail environment
• Matric and Relevant tertiary qualification in and or skills training
• Good understanding of customer data, customer journey building, campaign measurement and overall campaign performance insights & analytics
• A good understanding of basic CRM lifecycle management principles
• Experience in performance tracking across channels to measure the full effectiveness of omnichannel campaigns will be beneficial.
• Previous retail, loyalty, and rewards experience in a similar role beneficial
• Experience with Multichannel Marketing Deployment Platforms advantageous – specifically the concepts of journeys and complex workflows. 

Competencies

• Goal oriented and self-motivated – must be able to work independently with minimal supervision.
• Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment.
• Ability to conceptualise technical outcomes for business requirements & problems.
• Ability to work and build relationships cross-functionally.
• Strong organizational, interpersonal, and communication skills (written and verbal)
• Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
• ‘Can do’ positive attitude – eager to grow, learn and develop your skills.
• Decisive, structured and organised, with a keen eye for detail
• Fast learner with a strong aptitude for systems and customer data
• Passionate about social media, digital content, eCommerce and retail