Journey Builder at Ackermans

Qualifications    
Essential:

• A Grade 12 Certificate/Matric
• A Bachelor’s degree in Marketing or a related field

Knowledge, Skills and Experience    
KNOWLEDGE required:

• Understanding of the African market and customers
• Legal compliance (Protection of Personal Information Act, Electronic Information Act, etc.)
• Customer knowledge on the target users/ customers
• Customer discovery and research
• Data knowledge, data gathering and analysis, generating insights and execution
• Understanding of CRM across various touch points

SKILLS required:

• Superior numerical skills
• Sound analytical and problem-solving skills
• Engage across all levels of the business with regards to customer-centric marketing concepts and best practices
• Stakeholder management with very strong interpersonal skills
• Effective conflict management
• Strong planning and organizing skills
• Team collaboration skills

The ability to be:

• Resilient
• Innovative
• Solutions-orientated
• Assertive
• Influential
• Flexible and agile

TECHNICAL SKILLS required:

• User journeys
• User experience testing
• Market research
• Web and data analysis

EXPERIENCE required:
Essential:

• 3 years in Direct Marketing or CRM
• Experience in Salesforce Marketing Cloud, CRM platforms and digital transformation
• Experience within an Online Commerce and/or Digital environment
• Experience in a campaign and project environment

Preferred:

• Extensive experience with Journey Builder, Automation studio, Web studio, Email studio and/or Audience Builder.

Key Responsibilities    

• Develop, create and implement customer journeys to drive engagement and revenue.
• Build, test and optimize multi-channel campaigns (email, SMS, push notifications, social media, etc).
• Create and implement personalized messaging across multiple channels.
• Drive business objectives (SBU’s / Commercial) and design campaign journeys.

Closing Date    
2023/05/18