Jnr Copywriter- Sunbet at Salt South Africa

Job Purpose:

• Create, present, and produce high-quality written content from brainstorming to publication. Develop engaging campaigns to increase traffic and build brand presence.

Management Accountability:

• Direct Reports: None
• Indirect Reports: Freelance content creators as required

Key Stakeholders:

• Internal: Marketing Team, Central Marketing Team; Brand, PR, Content Team
• External: Freelance content creators, musicians, artists, audio technicians, and media

Key Responsibilities:

• Content Creation (40%)
• Conceptualize, plan, and produce engaging content
• Collaborate with designers to enhance user experience
• Conduct keyword research and generate topics
• Write, proofread, and publish content
• Implement strategies to increase organic traffic

Copywriting (40%)

• Produce promotional content for various offers and events
• Ensure content is innovative, fresh, and accurate
• Align content with business and promotional events

Stakeholder Engagement (20%)

• Coordinate and communicate with stakeholders
• Collaborate with designers and maintain project timelines

Qualifications:

• Bachelor’s Degree in marketing, communication, English, or journalism
• Copywriting certification

Experience:

• 3-5 years as a copywriter across various platforms