International Marketing Manager at Tiger Brands

JOB DESCRIPTION

• As a Tiger Brands International (TBI) Marketing Manager you will manage a team of Brand Managers and/or Assistant Brand Managers. You are the custodian of driving market development in the short, medium and long term by driving sustainable, profitable growth in the identified key categories and brands in rest of Africa and World. You will achieve this through export and/or innovation and by collaborating with category and trade teams while using (or initiating) deep consumer and shopper insights to drive brand growth from seeding to market leadership. You are responsible to deliver exceptional brand experiences and grow brand equity in emerging, established and white spaces out side of South Africa –i.e.  landing/articulating the relevant marketing mix for that market. You are responsible for influencing, coaching and managing those working for you and your ability to provide leadership and inspire is what will set you apart in this role.

Reports to the TBI Marketing Director

RESPONSIBILITIES

•  Lead cross functional teams to execute the agreed Category strategy
•  Lead market development insight and analysis
•  Translate marketing insights and analysis of key issues and opportunities into 
• clear & compelling Brand Plans - detailing execution of Category Strategy, Pricing & Channel Strategy, Promotions Plan and Innovation Plan to deliver agreed 
• growth agenda (volume, value, profit)
•  Drive full TBI team to hit the metrics approved by the Marketing and Managing Director. Metrics could be volume, revenue, profit or market share driven and will be determined by category strategy
•  Track and monitor the performance of your brands against financial targets and plans, executing corrective actions when needed
•  Motivate your team to ensure that there is a focus on delivery of brand plans whilst promoting cross functional working to identify interdependencies and potential efficiencies
•  Focus on developing and empowering people around you and developing great relationships within Tiger Brands and with our clients and suppliers
•  Lead creative agency through the Communication Strategy process for your
• brand(s), culminating in the deliver of locally relevant campaign
•  Set pricing targets informed by your in-depth understanding of brand positioning and by leveraging in market shopper insights
•  Monitor all marketing communications and promotions around the categories to ensure consistency of message and clarity of information. You will work closely with the Customer team in order to align trade spend with your marketing  calendar

QUALIFICATIONS

•  5+ years brand and marketing experience with a proven track record of working across functions to deliver marketing excellence and brand growth within a FMCG environment
•  International/exports/global strategy execution experience preferable
•  BBusSc/BCom is strongly preferable
•  Proven record of successful brand development and Idea to Market strategies
•  Demonstrated ability to develop innovative consumer goods propositions based on rich consumer insights

Key attributes and competencies

•  Well-rounded consumer goods experience – spanning Marketing and preferably Customer roles
•  Consumer obsession and insights-driven – a thirst for understanding how consumers operate within your category and use that to drive strategy and decision making
•  Strategic savviness and financial acumen – with the ability to shape a plan to grow your category, drive its execution, and understand the trade offs involved in pulling various levers
•  African route to market know how – a robust understanding of both modern and general trade