Integrated Marketing Manager - ARO RBB at Absa Group Limited (Absa)

Job Summary

• To develop and execute marketing strategies and campaigns across Absa ARO's 9 markets to drive the Bank's RBB and Brand objectives.

Job Description

• Position Absa ARO internally and externally as the bank of choice across Africa via the development, execution and management of innovative RBB and Brand marketing strategies, campaigns and sponsorships.
• Drive transparent engagement and effortless collaboration between the center RBB team and country MCR and business teams to ensure alignment of message and effort to ensure optimized budget spend.
• Ensure that all marketing campaigns deliver on specific KPI’s while delivering on agreed BHT and One Absa scores.
• Work closely with agency partners to drive digital as a key part of our marketing efforts delivering a full funnel approach to all our campaigns.
• Work within the overall ARO RBB team to upskill MCR teams and ensure transfer of skills while ensuring brand alignment by working closely with them on local campaigns.

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)