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Standard Bank Group is the largest African banking group by assets offering a full range of banking and related financial services. “Africa is our home, we drive her growth” Our vision is to be the leading financial services organisation in, for and across Africa, delivering exceptional client experiences and superior value. This sets the prim...
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JOB DESCRIPTION
Shape and steer the corporate standing and reputation of the Standard Bank Group amongst targeted communities to reinforce business outcomes and enhance value creation. Advise executive leadership and leverage strong networks to influence the desired external narrative in a deliberate and trusted manner
QUALIFICATIONS
Qualifications: Post Graduate Degree in Marketing or a related field
Preferred Qualification: Masters in Marketing or related degree
Experience:
ADDITIONAL INFORMATION
Behavioural Competencies:
Technical Competencies:
Brand Reputation Management
The ability to ensure that brand reputation is managed across segments, business units and geographies by aligning with the reputation framework, which includes architecture, iconography, positioning and corporate image.
Crises Communication
The ability to establish the extent of the crisis, inform relevant stakeholders according to processes and protocols and explore all possible solutions to minimise negative impact on the business.
Environmental scanning
The ability to monitor the external environment and conversations, as well as events within the group to allow a proactive approach to reputation management
Leadership to Stakeholder Engagement
The ability to influence the perceptions of key stakeholders such as governments, interest groups and industry bodies and to position us as a responsible corporate citizen through various forms of stakeholder engagement
Writing and Editing
The ability to write high-quality material that is accurate, comprehensible and grammatically correct.
Policy Development
Understanding and application of the discipline of policy analysis, definition, writing and implementation.
Target Audience Engagement
The ability to brief, manage the design of and implement effective target market engagement initiatives according to defined marketing or communication strategies and plans.
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