Head of Digital Marketing at Measured Ability Group of Companies

As a Head of Digital you will be responsible for setting up, implementing, and managing the overall digital marketing department and the digital marketing strategy.

Minimum Requirements:

• Any Degree i, BCom, Marketing or Informatics (beneficial experience
• 5 years of experience as a Head of Digital Marketing
• 10 years of experience in developing and implementing digital marketing strategies
• 5-10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resources

Core Functions: ( NOT LIMITED TO)

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Collaborate with the broader marketing team to align communication strategies and tactics.
• Develop, lead and manage the digital marketing team
• Stay up to date with the latest technology and best practices
• Manage and oversee different digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Measure and manage online content
• Analyse SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROI
• Develop attribution models to support future campaign decisions
• Research competition, investigate benchmarks and provide suggestions for improvement