Head Of Creative Services - Umhlanga at Hollywoodbets

You Bring:

• 5 years of experience in Marketing, Brand Management, Communication & Design
• 5 years of experience within a Leadership/Management role
• 5 years of experience in an agency environment or related role
• Valid driver’s license

A Bonus To Have:

• Matric
• Degree or related qualification

What You’ll Do For The Brand:

Strategic Planning & Implementation: 

• Lead a multi-disciplinary creative team to develop impactful, accessible, engaging contact across a wide variety of channels and platforms.
• Work with the Marketing Intelligence and Insights Manager and various Research data suppliers to gather key insights across product, brand and audiences that will be used to inform decision making.
• Work with the Marketing Intelligence and Insights Manager and other senior leaders to understand and interpret analytics to segment our customer base into clearly defined groups.
• Work with the Marketing Intelligence and Insights Manager and other senior leaders to understand and interpret analytics to ascertain content engagement levels and optimise content based on the use of this data.
• Work with the Marketing Intelligence and Insights Manager, media planners, buyers etc. to ensure that you and your team are planning all content required well in advance, that all content is aligned to the media strategy and that it is delivered to a high standard, on time and within budget.
• Work with the Head of Brand Marketing and their team to review, update and develop a brand strategy for each market / territory, ensuring that all content and messaging is aligned to this strategy.
• Work with the Head of Digital Marketing to grow our online communities, drive acquisitions and ensure retention of existing clients by delivering content for all digital platforms that drives engagement and conversions.
• Work with the Product Marketing team to ensure all content clearly drives key messages, uptake of products and that product launches are well thought out, creative and drive the desired action from out target audiences.
• Work with a variety of stakeholders and partners to co-create engaging content that can be amplified across both Hollywoodbets’ and Partner media channels.
• Assist in creating and implementing tailored marketing plans and campaigns and ensure content is fit for purpose and manage content across all platforms ensuring content created is aligned to the platform on which it will be delivered.
• Work with the brand and marketing teams to produce new ideas for company branding, promotional campaigns, and marketing communications across the business.
• Evaluate trends, assess new data and keep up-to-date with the latest traditional and digital marketing techniques.
• Assist Managers within your team and from other teams by finding solutions to problems and resolving issues in a timely and professional manner and offering solutions to challenges they may face.
• Take overall accountability and responsibility for driving new, fresh and inspiring creative concepts and campaigns without waiting to be briefed to do so. Facilitate regular brainstorms with team members to continuously develop new innovative ideas.
• Provide editorial, creative and technical support to team members.
• Strong leadership, interpersonal and communication skills.
• Planning and implementing campaigns at senior level with strong project management ability, ensuring deadlines are set and met.
• Leading on and off-site teams, agencies, suppliers and other partners to achieve results and meet objectives.

Technical Skills:

• Making decisions under pressure
• Manage the department/agency P & L and manage large budgets.
• Sound financial and commercial skills.
• Outstanding communication skills.
• Sound understanding of Digital Marketing & SEO best practices.
• Highly computer literate and knowledge of HTML advantageous.
• Proficiency with popular content management systems.
• Creativity and the ability to develop original content that provokes engagement.

People:

• Build, lead and coach a diverse, high-performing content team and ensure ongoing collaboration with all marketing department team members
• Responsible for setting direction, conducting performance reviews and conducting the day to day people management functions of the team
• Build long-term relationships with internal Teams and a variety of external stakeholders.
• Ensure project management, organization and time management skills
• Work closely with other marketing and business managers to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Provide ongoing training to ensure your team consistently performs above standard
• Excellent leadership, communication, and sound decision-making.

Business Development: 

• Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points.
• Ensure a thorough understanding of our customers and products and be obsessive about how we communicate with our stakeholders.
• Conduct a situation analysis of our current marketing activities and make recommendations for improved outcomes and efficiencies.
• Consistently identify revenue opportunities and manage consistent growth by effectively targeting new audiences
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies

Analytics & Reporting: 

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Reviewing marketing campaign performance and assessing these against goals (ROI and KPIs), providing recommendations and adapting content to improve performance.
• Weekly, monthly, quarterly and annual reporting.
• Ongoing review of analytics to provide insights and optimise strategies and plans.

Other:

• Other ad hoc duties that might be required