Digital SEO Copywriter- Sunbet at Salt South Africa

Digital SEO Copywriter

• The Digital SEO Copywriter will be responsible for creating engaging and compelling online content for a leading sports betting and online gaming company. The writer will serve as the digital team’s primary writer for blog posts, web pages, long-form articles, and external forums, with the primary objective of improving the company’s organic search results, expanding the online digital audience, and helping grow online revenue. Additionally, the role includes providing on-page content and other necessary content.

Management Accountability

Direct Reports: None
Indirect Reports: Freelance content creators (copywriters, designers, video) as required

Job Context

Key Stakeholders:

• Internal: Digital and Marketing and Operations teams; Central Marketing & PR, BU Marketing teams
• External: Partners, Sponsors, Agencies & Freelancers

Job Scope & Responsibilities

• Write high-quality, error-free, original, and engaging long-form sports/gambling copy
• Work with the design team in the visual selection process for every copy to drive user experience, e.g., infographics
• Take complex topics and break them down into digestible, engaging, shareable content
• Develop both new articles/pages and optimize/rewriting existing pages/articles
• Develop content plans/topics aligned with the broader SEO strategy
• Conduct keyword research and topic generation
• Write compelling copy focused on keyword research/target keywords with SEO and conversion in mind
• Research and fact-check thoroughly to ensure accuracy and effectiveness
• Publish blog posts and web content on WordPress according to the content calendar
• Collaborate cross-functionally for content ideation
• Build and implement initiatives to help increase organic traffic to the company website
• Work quickly and deliver content consistently, accurately, and on time

People Specification

Qualifications:

• 3 Year Bachelor’s Degree, preferably in marketing, communication, English, journalism
• GAIQ certification (Google Analytics Certification) is an advantage
• Copywriting certification

Experience:

• 5 years of experience working within a digital role as a copywriter; producing digital content
• Experience in the use of SEO Tools and Google Analytics for measuring and reporting
• Exposure/knowledge of the sports betting and online gaming/casino industry is a strong advantage
• Excellent writing career
• Portfolio proof of ability will be requested

Accreditation/Registration/Licenses:

• None

Work Conditions and Special Requirements

• May be required to work overtime in line with operational requirements (this may include weekends, public holidays)