Digital Media Buyer - Durban at Hollywoodbets

You Bring:

• 1-2 years’ Digital Marketing experience.
• 1-2 years’ Account management experience.
• 1-2 years’ Media buying (online) experience.

A Bonus To Have:

• Diploma/Degree in Marketing or Relevant field.
• Experience in Google Analytics.
• Programmatic advertising experience such as DV360.

What You’ll Do For The Brand:

Digital Media:

• Plan media buying campaigns for multiple markets.
• Implement and manage day-to-day programmatic buys across multiple channels, formats, and campaigns.
• Ensure targets are achieved and manage, analyze and optimize campaigns to achieve and exceed KPI’s.
• Optimize CTRs, landing pages, quality score, and conversion rates of campaigns.
• Ensure that accounts are optimized according to targets – leads generated vs. operational requirements.
• Provide ad-hoc, weekly and monthly reports to all internal parties based on performance per product and per campaign.
• Ensure continuous communication and meetings exist between all internal stakeholders to ensure target requirements are met.
• Research competitors and provide suggestions for improvement.
• Book digital media across websites, app’s and suitable ad networks.
• Optimise advertising campaigns based off performance.
• Update necessary campaign budgets upon review.
• Keep up to date with the newest trends and different media platforms.
• Report to management and key stakeholders on the performance of campaigns.
• Source and implement campaign artwork for the various external digital placements.
• Implementation of campaign tracking links.
• Work together with the compliance team to get digital campaign agreements in place.
• Campaign performance monitoring and reporting on a weekly basis.
• Assist with running of campaigns on self-service programmatic platforms.
• Join in campaign performance meetings to build direct relationships with external service providers.
• Identify and implement new potential digital external opportunities.
• Ensure contracts are renewed accordingly.
• Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.
• Implement strategies to ensure acquisition of clients.

People:

• Clear communicator.
• Ready to be accountable.
• Have a keen eye for detail.
• Proven multi-tasking record.
• Stress-tolerant and great at shifting priorities as demands change.
• Analytical thinker.
• Comply with company policy and values.
• A team player with exceptional organisational and technical skills.
• Excellent time management skills and the ability to cope with many projects at any given time.
• Open-minded and willing to make changes swiftly.
• High attention to detail.
• Possess the confidence to explain and sell ideas to colleagues.
• Strong personality.
• Enthusiastic and a passion for what you do.
• Natural leadership ability with proven track record.

Compliance, Risk, and Quality:

• Compliance with company policies and procedures.
• Ensure insertion orders are reviewed and signed off on.
• Ensure contractual T’s & C’s are reviewed and approved.
• Ensure budgets are implemented across campaigns accordingly.
• Ensure artwork for time sensitive competitions or promotions are posted and removed on time.
• Ensure reporting is accurate and legible.
• Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.

Growth and New Markets/Products

• Maintain technical knowledge as well as builds new relationships by attending workshops and seminars.
• Keep abreast with competitor activity, market innovation, market trends, and customer trends.
• Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.