Data Analyst I - Brackenfell at Shoprite Group of Companies

Purpose of the Job    
The purpose of this role is to define and implement strategies that align with marketing and business objectives, by: 

• Producing meaningful digital marketing KPI dashboards 
• Delivering monthly cross channel performance reports with actionable insights 
• Be a source of expertise in digital conversion optimisation for both marketing and agencies 
• Support both marketing and agency from a technical perspective in their use of digital analytics tools. 
• This role is essential because of Shoprite growing focus on digital marketing to drive sales. Its aim is improving the efficiency of digital marketing and increasing ROI from campaign spend 

Job Objectives    
Understand best practices in digital campaign analytics

• Monitor and analyse Shoprite’s competitors use of digital analytics 
• Monitor and analyse best practices in digital analytics globally 
• Support the marketing team and agency in the development of campaign strategy
• Identify brand manager’s objectives and advise on suitable measurement strategies 
• Benchmark performance across all online channels and advise on key performance indicators 
• Use methodical; performance analysis to influence/ support campaign strategies 
• Develop and perform reporting and analysis on digital campaigns

Develop digital marketing dashboard concepts 

• Report on key metrics, analysing and interpreting trends and providing actionable insights based on the available analytics data 
• Analyse the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth 
• Analyse online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution 
• Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns 

Manage the technical aspects of digital analytics

• Provide support on campaign tagging and additional on-site tracking 
• Spot the potential to implement new innovative methodologies and improve analytical procedure 
• Be a source of support to the community using digital analytics
• Assist in educating marketing and agency on the benefits of digital marketing and the importance of online measurement & performance optimisation 
• Collaborate with design and development teams for on and off-site conversion optimisation projects 
• Collaborate with search and social teams to enhance reporting and performance measurement 

Qualifications    

• Working towards: Bachelor’s Degree in Data Science, Computer Science, Mathematics, Statistics, Information Technology, Information Systems or a related field – (Essential).  

Experience    

• +1 years’ experience in a Data Analyst or similar role, solving business and technology problems through applying data analysis techniques within a fast-paced environment – (essential). 
• Experience applying data mining, modelling and mathematical and/or statistical concepts and methodology to support strategic business objectives – (essential). 
• Experience in a retail, commercial or IT environment – (highly desired). 

Knowledge and Skills    

• Knowledge of SQL, Python and data analysis toolkits – (essential).
• Strong proficiency in MS Office 365 with advanced Excel skills – (essential).