Cluster Marketing Co-ordinator at Marriott International

JOB SUMMARY

The Marketing Co-ordinator is part of an important team that creates and executes property-level communications to our customers. This role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps execute direct marketing plans, targeted campaigns, social media campaigns and activated channels to the end of driving consumer awareness, consumer preference, increasing market share, and building broader portfolio and brand awareness.

This role also supports key focus areas such as showcasing Food and Beverage promotions and activations to hotel guests, local patrons, and external customers, maintaining operational support to hotels by ensuring marketing collateral is delivered timeously and driving day-to-day departmental workflow management. This role gets to do a little bit of everything, from balancing traditional and social marketing activities to contributing to public relations (PR) activities and executing the design of marketing collateral across all Hotel brands within the Melrose Arch Cluster.

MAJOR RESPONSIBILITIES

Marketing Responsibilities:

• Assists in implementing and managing the Hotels marketing and social media content plan as part of the overall communications program including local advertising, printing, radio, direct marketing, public relations, and social media.
• Coordinate marketing and promotions activities by ensuring Hotel briefs are received on time and with all completed details.
• Manage all briefs by loading the brief onto the online traffic system, setting reasonable timelines for execution and ensure all marketing outputs (e.g., print quotes, artwork, delivery of marketing assets) are communicated and physically trafficked back to the brief owner on time.
• Provide technical guidance to the supplier and hotel where needed to ensure production quality and cost-effective collateral.
• Assist Marketing Manager with developing various forms of creative design and marketing assets using Marriott Content Hub and MRM Global Design Tools
• Support the creation and execution of promotional programs for food and beverage, rooms, catering departments and sales teams, together with the design of any relevant marketing collateral.
• Reviews and ensures all property-based collateral is up to date, relevant and on Brand strategy.
• Help the Marketing Manager with managing the relationship between hotel, agencies, and printers
• Ensure brand integrity is protected and promotional messages are delivered when dealing with 3rd party agencies.
• Work closely with the Director of Marketing and Marketing Manager on current and future Hotel initiatives and provide input into business requirements as required.
• Prepares a daily job status and shares with the Marketing Manager and Director of Marketing via the daily department stand up meeting.
• Maintain and enhance the hotel photographic library, ensuring all images are supplied correctly and in line with Marriott Policy and Procedures i.e. signed release forms, contact sheets and up to date usage rights.
• Assist on Marketing photo shoots where needed.
• Assist DFM to oversee all other external websites (other than Marriott.com) and ensure Brand Standards are obeyed, proper photography and text is being used.
• Conduct monthly digital audits to ensure the correct Brand Standards are applied.
• Assist marketing manager with monthly reporting by monitoring and preparing reports detailing ROI on all promotional activities, partnership programs and Marketing initiatives.
• Report back to Marketing manager monthly in relation to ongoing marketing trends, competitor analysis and consumer websites, to share at stakeholder’s meetings.
• Set up business meetings and manage schedules of the marketing department by coordinating diary availability, sourcing, and booking meeting spaces as required.

Social Media Marketing Responsibilities:

• Ensure corporate and regional marketing initiatives are pulled through at the property level.
• Support execution and fulfillment of projects as outlined on marketing communications plans.
• Assist with development and pull-through of social media brand strategy and overarching reports.
• Research social media opportunities for all market segments: business transient, leisure, group catering and food and beverage and provide input into the monthly content plan
• Assist with content scheduling on Sprinklr
• Assist the Marketing Manager with research and image sourcing of social media creative content.
• Provide day-to-day support to the Marketing Manager on select social media channels as required
• Help distribute content across social platforms when needed.

Public Relations Responsibilities:

• Conceive appropriate ideas and arrange appropriate marketing activities, working in conjunction with the PR department for events, launches and green / spirit to serve activities.
• Distribute appropriate information and photographs to selected media, both online and print.
• Promote awareness of brand image internally and externally
• Using marketing suppliers, develop marketing materials and assemble information packages (e.g. brochures, promotional material, maps etc) for events and conference team
• Co-ordinate on-property visits from media, including reservations, amenities, special requests, and dining
• Assist in coordinating media trips and prepare media packs
• Manage magazine photo shoots on property where needed
• Support the Marketing manager with PR activation implantation as needed

Skills and Knowledge:

• Detail oriented with a track record of follow through and delivery
• Strong project management skills
• Knowledge of design programs such as Adobe Illustrator and Indesign is preferred
• Knowledge of operations and associated challenges for all brands
• Knowledge of need time strategy for all Revenue streams
• Strong customer and development and relationship management skills
• Knowledge of group, extended stay and transient business
• Effective decision-making skills
• Ability to influence others at Stakeholder level
• Strong problem-solving skills
• Strong ability to develop and maintain relationships e.g., stakeholders, associates, customers, vendors, suppliers.
• Ability to create innovative design projects and execute to market
• Good negotiation skills with both internal and external customers
• Strong presentation and platform skills
• Strong communication skills (verbal, listening, writing) - this is a must.
• Strong organization skills
• Ability to design and execute innovative marketing solutions/collateral to drive profitable share in the market.
• Experience of workflow management or job list management tools preferred

CRITICAL TASKS

Policies and Procedures

• Maintain confidentiality of proprietary materials and information.
• Protect the privacy and security of guests and coworkers.
• Follow company and department policies and procedures.
• Ensure uniform, nametags, and personal appearance are clean, hygienic, professional and in compliance with company policies and procedures.
• Perform other reasonable job duties as requested by Supervisors.

Communication

• Speak to guests and co-workers using clear, appropriate and professional language.
• Talk with and listen to other employees to effectively exchange information.

Working with Others

• Support all co-workers and treat them with dignity and respect.
• Develop and maintain positive and productive working relationships with other employees and departments.
• Handle sensitive issues with employees and/or guests with tact, respect, diplomacy, and confidentiality.

Quality Assurance/Quality Improvement

• Comply with quality assurance expectations and standards.

Physical Tasks

• Move, lift, carry, push, pull, and place objects weighing less than or equal to 10 pounds without assistance.

CRITICAL COMPETENCIES

Analytical Skills

• Learning

Interpersonal Skills

• Interpersonal Skills
• Customer Service Orientation
• Diversity Relations
• Teamwork
• Influence

Communications

• Communication
• Listening
• English Language Proficiency
• Applied Reading

Personal Attributes

• Integrity
• Dependability
• Positive Demeanor
• Presentation
• Stress Tolerance
• Adaptability/Flexibility

PREFERRED QUALIFICATIONS

Education

• High School Diploma or equivalent required
• Hospitality Management/Marketing Degree beneficial

Related Work Experience

• Experience in Hotel or Leisure Industry advantageous
• Experience in a Marketing environment
• Advertising, social media or digital marketing background or experience preferred
• Fluent in written and verbal English is a must