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SPARK Schools is a network of affordable private schools implementing Africa’s first blended learning model for primary school students. Students learn in both the traditional classroom setting and our innovative Learning Lab.
The SPARK Schools model combines highly engaging classroom teaching, individualised instruction in the Learning Lab, partnersh...
Purpose of Role:
The purpose of the CCO role is to lead all revenue generation activities including marketing, communications, sales and customer service by setting the strategy that delivers on SPARK’s customer acquisition and growth objectives in the short and long term. This takes the form of ensuring that all SPARK schools are fully enrolled and have a strong reputation in the market. This ensures that SPARK adequately serves its surrounding communities.
Reports To: Chief Executive Officer (CEO)
Responsibilities:
- Definition of growth strategy across SPARK’s suite of products and services
- Go to market strategies for new products and services
- Definition of annual sales and marketing objectives to achieve organisational goals
- Definition of sales and marketing processes to support organisational growth
- Driving sales and marketing campaigns to achieve revenue targets
- Taking complete ownership of all strategic initiatives and execution at the Awareness, Exploration, Consideration/Evaluation, Sales and Aftersales steps of the customer journey
- Ensuring the correct selection, implementation and use of all tools and systems in these stages of the customer journey, e.g. SPARK Schools website, customer relationship management system, direct mail systems, telephone systems
- Designing an especially robust after-sales process to deliver strong customer loyalty and retention
- Driving the creation and maintenance of team performance dashboards, including all key team and individual KPIs
- Ensuring timely recognition and reward for top achievers in the teams and implementing performance management actions if/when required
- Building a high performing team by providing strong mentorship, coaching and guidance
- Leading and scaling the Sales and Marketing teams in line with the organisation’s growth, and customer experience objectives
- Operational planning and resource allocation to ensure that enrolment targets are exceeded
- Monitoring market trends, including competitor analyses, industry analyses and market analyses
- Applying research insights and learnings to the Sales and Marketing strategy and tactics
- Identifying and exploiting new sales and marketing opportunities
- Annual budgeting and budget tracking for the sales and marketing business units
- Monthly, quarterly and annual reporting to key stakeholders
- Building strong and collaborative relationships with other internal stakeholders
Requirements
Qualifications and Experience Criteria:
The ideal candidate will possess the following qualifications and criteria:
- A bachelor's degree or equivalent qualification in Business Administration, Marketing, Advertising, Commerce or related field -
- Post Graduate/Master's Degree advantageous.
Competencies:
- 10+ years of experience building, scaling and leading high-performance sales and marketing teams - 5 of which must be at a senior or executive level
- Track record of demonstrable success in overseeing both the sales and marketing functions in a single organisation
- Previous P&L responsibility
- Experience overseeing market research non-negotiable
Skills and Mindset:
- Strategic-thinker
- Strong closing skills
- Team player who thrives at helping team members succeed
- Excellent communication skills
- Exceptional analytical skills - ability to analyse real-time data and adjust marketing and sales efforts in response to that data
- Ability to keep Return on Investment (ROI) top of mind at all times
- Proactive
Values: Service, Persistence, Achievement, Responsibility, Kindness
Benefits
Compensation: Market related/Commensurate with experience - plus short and long term performance incentives.
Position Type: Full Time
Location: Rosebank, Johannesburg, South Africa
SPARK schools is an equal opportunities employer and preference will be given to candidates from designated groups with due consideration of the company’s Employment Equity goals and targets.
SPARK schools encourages persons with disabilities to apply.
SPARK Schools may expire the posting of this advertisement at their own discretion.
Kindly note that should you have not heard from us within two weeks of the closing date please consider your application unsuccessful.
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