Campaign Manager - Johannesburg at Absa Group Limited (Absa)

Job Summary

• To develop, implement and measure tactical campaigns. To support and enable channels to execute on customer engagement initiatives and design appropriate tactical incentives. To support Portfolio Managers in developing and executing on effective customer engagement strategies that align to desired business objectives. Ensuring governance of campaign metrics, the refinement and improvement of current process and driving budget requirements based on set objectives.

Job Description

Campaign Planning:

• Collaborating with the PMs and Marketing team to define campaign objectives, target audience, key messages, and desired outcomes. Developing comprehensive campaign plans that outline the overall strategy, tactics, timelines, and budget allocation.

Campaign Execution and Stakeholder Management:

• Overseeing the end-to-end implementation of operational, informational and marketing campaigns. This involves coordinating with cross-functional teams (CVM, Rewards and Transactional) to ensure the timely delivery of campaign elements. Monitoring campaign performance and making adjustments as needed to optimize results.

Campaign Feasibility:

• Based on a received campaign proposal/instruction, assess the campaign requirements received from relevant business area to understand the impact and feasibility of new campaigns.

Campaign Technical Management:

• Manage the system and technical campaign requirements related to new campaigns by participating in the projects and providing the required input related to system development, configuration and technical considerations.

Campaign Budget Management:

• Management campaign cost and the optimization of spend. Identify non-performing initiatives to improve budget allocation.

Channel Management:

• The onboarding of new channels and service providers based on business requirements and set objectives.

Education

• Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)